As we mentioned yesterday on HEXUS, Microsoft is spending a significant $1.5 billion (£1 billion) or so upon the advertising campaign centred around Windows 8. We saw the noisy and hyperactive 10... 9... 8... 8... Windows 8 launch commercial for the first time. Last night, in the US, viewers got another dose of Microsoft Marketing, this time promoting the Microsoft Surface.
The "Surface Movement" advert is a tightly choreographed colourful dancing spectacular. The commercial substituted the heel tapping sounds of many dance shows with the firm click of the Microsoft Surface attaching to its type cover and the sound of the Surface kick-stand being opened and closed. Fittingly the first airing of this dance-based ad was during the US reality show “Dancing with the Stars”.
According to Paul Thurrott, Microsoft’s advertising campaign for Surface draws upon a considerable proportion of $1.5 billion total budget; he puts forward a figure of $400 million. The advertising blitz by Microsoft is expected to generate 1.6 billion impressions, upon the US population of about 300 million people, reports Softpedia. Peter Han, VP of Microsoft’s US OEM division said “I can tell you, it's going to be difficult to tune in to your typical popular TV show or sports program and not see a Windows commercial in the next few months.” Has anyone here in the UK seen a Microsoft Windows 8 or Surface advert on TV yet?
It’s just 10 days until the availability of the Microsoft Surface for Windows RT and of course the Windows 8 operating system launch. While we know a lot about Windows 8 and the Surface hardware, one of the most vital pieces of information about the Surface has yet to be revealed, the price. Let’s hope for a nice surprise.