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ASUS will NOT release its $250 7in Tegra 3 tablet in the UK

by Alistair Lowe on 12 January 2012, 11:28

Tags: ASUSTeK (TPE:2357)

Quick Link: HEXUS.net/qabbcj

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First Amazon with the Kindle Fire and now ASUS with the MeMO 370T, exactly what signals are the British public giving off that we wouldn't be interested in an affordable, high performance tablet device?

This is the question this writer has been asking after ASUS confirmed that its recently announced, $250 7in Tegra 3 tablet will not be heading to the UK and that instead, the firm believes its new Padfone phone/tablet hybrid would be more suitable. "In the UK we don't see a demand for the 7in tablet at the moment and we will be focusing on releasing a Padfone, which is a smartphone and tablet hybrid. This will be formally announced at Mobile World Congress next month," said ASUS UK in a statement to The Inquirer.

Personally, if true, we think ASUS has completely missed the mark and question where the firm may have been looking to for its market research. Whilst the concept of a Padfone is certainly an interesting one, we don't see this taking off on any grand scale; for many people, their phone is part of their identity and we can't see them walking around with a device that's likely half-assed because its other half is a tablet dock back at home or hidden away in a suitcase. If ASUS is smart, it will focus on the phone as a phone only to ensure that it's the best that it can be, however we somehow can't see it happening. Meanwhile the British public are left wanting when it comes to an affordable brand tablet.

ASUS Padfone

 



HEXUS Forums :: 21 Comments

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Yes, we dont want cheap, high performance equipment, we would rather pay through the nose....

sigh!
Idiots. Certifiable, irremediable IDIOTS.
:censored::censored::censored::censored::censored::censored::censored::censored::censored::censored::censored::censored::censored::censored:

Is all i can say
In the UK we don't see a demand for the 7in tablet at the moment and we will be focusing on releasing a Padfone, which is a smartphone and tablet hybrid. This will be formally announced at Mobile World Congress next month
Personally, the following song lyric pretty sums up my feelings:
Hey, hey, hey, hey, hey stoopid
What ya tryin' to do
Hey, hey, hey, hey, hey stoopid
They win you lose

(Chorus from "Hey Stoopid" by Alice Cooper if anyone's wondering)
I would have thought that any half sane person looking at the interest in the HP TouchPad "fire sale" over here would draw the conclusion that UK buyers are more than ready for a decently priced tablet device. Obviously Asus-UK's folks don't meet that "half sane" level. :stupid:

The PadFone is not the same as having the MeMO tablet - if for no other reason than the cost and that the PadFone's screen is supposed to be 10.1". And while I'm heaping scorn on Asus, why the heck couldn't they have put a TF101/102 dock connector on the bottom and make it a triple-play device (phone, tablet and netbook)?
for many people, their phone is part of their identity and we can't see them walking around with a device that's likely half-assed because its other half is a tablet dock back at home or hidden away in a suitcase
I'm going to strongly disagree - PadFone sans tablet dock is not "half-assed", I'd take the view that like the Atrix, the dock is merely an add-on. From what I've read you can easily operate the 'Fone part without ever needing to unpack the Pad bit. Okay, it'd be a dumb thing to do, (you should have bought another phone), but there you go.

There's also been the suggestion made that the PadFone will be a "premium" product - so we're looking at £700-800+ SIM Free. If that's the case then I've just lost all interest in it, and I'm guessing that there'll be a lot of other prospective buyers who think similarly.
I was initially interested in the PadPhone concept but soon turned away from it after using a proper tablet.

The memo would sell like hotcakes, the padphone will flop... COMPLETELY