First Amazon with the Kindle Fire and now ASUS with the MeMO 370T, exactly what signals are the British public giving off that we wouldn't be interested in an affordable, high performance tablet device?
This is the question this writer has been asking after ASUS confirmed that its recently announced, $250 7in Tegra 3 tablet will not be heading to the UK and that instead, the firm believes its new Padfone phone/tablet hybrid would be more suitable. "In the UK we don't see a demand for the 7in tablet at the moment and we will be focusing on releasing a Padfone, which is a smartphone and tablet hybrid. This will be formally announced at Mobile World Congress next month," said ASUS UK in a statement to The Inquirer.
Personally, if true, we think ASUS has completely missed the mark and question where the firm may have been looking to for its market research. Whilst the concept of a Padfone is certainly an interesting one, we don't see this taking off on any grand scale; for many people, their phone is part of their identity and we can't see them walking around with a device that's likely half-assed because its other half is a tablet dock back at home or hidden away in a suitcase. If ASUS is smart, it will focus on the phone as a phone only to ensure that it's the best that it can be, however we somehow can't see it happening. Meanwhile the British public are left wanting when it comes to an affordable brand tablet.