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Samsung pulls smartphone launch

by Scott Bicheno on 7 October 2011, 14:10

Tags: Samsung (005935.KS), Google (NASDAQ:GOOG)

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Sub-prime

Oh dear, the Samsung Android situation grows ever more chaotic. Not apparently content with the disruption caused to any Samsung Android launches by Apple's lawyers, Samsung and Google have opted to further complicate things all by themselves.

They were due to launch a new device, generally expected to be the Ice Cream Sandwich reference device called Nexus Prime, at a special Samsung Unpacked event coinciding with a CTIA show on 11 October. They even released a teaser video on YouTube.

 

 

But something's thrown a major spanner in the works, and prompted this statement from Samsung: "Samsung and Google decide to postpone the new product announcement at CTIA Fall. We agree that it is just not the right time to announce a new product. New date and venue will be shortly announced."

Hmm, they're not giving us much to go on regarding the reason for this last-minute cancellation of a major launch event. But tech journalists abhor vacuums even more than nature does, so let's blindly speculate shall we?

The clear inference from ‘it is just not the right time' is that this is a mark of respect for the passing of former Apple boss Steve Jobs, and if that's the case fair enough - it's their call. But you have to wonder if there are more pragmatic reasons behind the postponement.

We're assuming that Apple's lawyers, while no less moved by the death of the great man, have decided it should be business as usual work wise. As soon as Apple launched the iPhone 4S Samsung announced it was seeking injunctions against it in France and Italy. This was announced before Jobs died, but it's easy to believe they would have gone ahead regardless.

It stands to reason that Apple's lawyers were in the starting blocks, just waiting for the launch on the 11th before bombarding Samsung with every bit of legal ammo at their disposal. Maybe Samsung and Google caught wind of the nature of this assault and decided that, in this case, the better part of valor is discretion.

Apart from some kind of Apple-related reason, and even more worrying for Samsung and Google, is the possibility that there have been some last-minute hitches for either the handset or the new version of Android. We may never know, but the longer they leave it to announce the new date, the more dodgy this will look.

 



HEXUS Forums :: 26 Comments

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Of course, the other explanation is that Samsung and Google have seen the iPhone 4GS now and have decided launching the Nexus Prime quickly is not so urgent.
Fair point
I can see your point CAT, but surely the mediocrity of the 4S would just make this an even bigger and better opportunity to rub Apple's noses in it? And if that's what Samsung and Google planned, then it's quite possible that they're holding off on the launch to rewrite the Apple-bashing speech that may have accompanied it...
It could be that they've decided to let the GS2 have a bit longer at the top of the sales charts...
And companies are often at pains to say their roadmap execution doesn't factor in what the competition releases.

Seems like bit of a minor lull in the super-smartphone market.