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Blizzard apologises for imperfect Diablo III launch

by Parm Mann on 21 May 2012, 10:17

Tags: Activision Blizzard (NASDAQ:ATVI)

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Blizzard has apologised to gamers experiencing difficulties with the developer's eagerly-awaited third instalment in the Diablo franchise.

Diablo III, launched in numerous regions around the world simultaneously on May 15, has seen record-breaking demand that's proven to be too much to handle for Blizzard's servers in both the US and Europe.

The fact that the game demands an Internet connection to play even the single-player mode has sparked controversy, but Blizzard's inability to fluently accept legitimate customers has led to the developer issuing a public apology.

"We sincerely regret that your crusade to bring down the Lord of Terror was thwarted not by mobs of demons, but by mortal infrastructure," said Blizzard in a statement issued shortly after the May 15 launch.

"As many of you are aware, technical issues occurring within hours after the game's launch led to players experiencing error messages and difficulty logging in. These issues cropped up again last night for the Americas and Europe servers. Despite very aggressive projections, our preparations for the launch of the game did not go far enough."

The developer "will be taking further measures as needed to ensure a positive experience for everyone," but comments in Blizzard's online forum suggest that the problems persist and the launch of Diablo III's in-game auction house has consequently been delayed. The integrated trading system, which uses real money to buy and sell in-game items, was originally scheduled to become available on May 22 but has now been pushed back to an unspecified date.

Blizzard's apology has been met with mixed reaction. One angry gamer responded to the developer with a message of "no amount of thanks and apologies is going to cover your monumental fail," adding that he/she was "not able to play a single player game, several days after launch." Others have seemingly had more success, with another user stating that "this has been my best gaming experience, even with the issues on US Servers this week."

Have you experienced difficulties in playing Diablo III? Let us know in the comments below, and if you need reassurance from Blizzard itself, here's the company's statement in full:

Diablo Players:

We’d like to extend a very sincere thank you to everyone who joined the global Diablo III launch celebrations this week, as well as to everyone who was ready to jump into Sanctuary the moment the game went live.

To that end, we’d also like to say that we’ve been humbled by your enthusiasm -- and we sincerely regret that your crusade to bring down the Lord of Terror was thwarted not by mobs of demons, but by mortal infrastructure. As many of you are aware, technical issues occurring within hours after the game's launch led to players experiencing error messages and difficulty logging in. These issues cropped up again last night for the Americas and Europe servers. Despite very aggressive projections, our preparations for the launch of the game did not go far enough.

We’ve been monitoring the game 24/7 and have applied several optimizations to help our systems better weather the global rush. As of late last night, specifically 11:50 PM PDT on May 15, all systems have been online and running relatively smoothly. We’re continuing to monitor performance globally and will be taking further measures as needed to ensure a positive experience for everyone. This includes some maintenance to implement additional improvements for each region.

In order to make sure everything is continuing to run as it should, we’ve decided to move out our target launch for the real-money auction house beyond our original estimated date of May 22. We’ll post further updates on that in the near future.

Aside from the tremendous number of players simultaneously logging in to the game, one of the launch-day service issues was linked to the achievement system. Some players began to notice early on that achievements were either not being earned properly, or not being saved between multiple logins. We’re investigating this issue and will provide a specific update as soon as possible.

We greatly appreciate everyone’s support, and we want to sincerely apologize for the difficulties many of you encountered on day one. Please visit the Battle.net Support site or Support forums for the latest service-related updates or for help in troubleshooting any technical issues you may be having downloading, installing, or while playing the game.

Thank you again for your patience while we reinforce the gates of Sanctuary and further strengthen it for your onslaught.

Respectfully,
Blizzard Entertainment



HEXUS Forums :: 23 Comments

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So they did projections on copies that would be sold and server load on launch? Let me guess, cost saving is the key here, or pure skimping on infrastructure! As if Diablo 3 was going to sell sub par, of course it was going to be one of the biggest titles of the year and people have had this thing on pre-order for years.

Just another half baked excuse for them trying to cut costs and offer a system on a shoe string instead of putting the money into it in the first place.
I've only experienced minor problems with the EU servers I'm pretty sure its mainly a US issue.
I was even able to purchase a copy at my local GAMES launch night, get home install and start playing instantly no error codes, no servers down messages etc.
As far as the game goes its great really addictive and brings back the feelings of starting Diablo II all over again!
Now if only I can get my hands on a collectors edition without breaking the bank!
Sacred
I've only experienced minor problems with the EU servers I'm pretty sure its mainly a US issue.
I was even able to purchase a copy at my local GAMES launch night, get home install and start playing instantly no error codes, no servers down messages etc.
As far as the game goes its great really addictive and brings back the feelings of starting Diablo II all over again!
Now if only I can get my hands on a collectors edition without breaking the bank!

Amazon didn't send out copies for the 11pm release, which made us have to buy a digital download which is at the ridiculous price of £45 for something that doesn't even have a physical component and is sold directly by Blizzard. When attempting to play the game, it took half the night to get on, making us realise we'd completely wasted the £15 extra and then, on-top of regular lag and occasional D/C even in single player, the servers for the EU were down for around 6 hours yesterday, peak gaming time.

Factor in that Blizzard has received billions of pounds from WoW users over the years, where it should have gained experience with regards to server load, that it had a chance to BETA test Diablo III, that the development took longer than expected, that the auction house and PvP aren't even ready and that record pre-order counts were a good indication and financial incentive to invest in more servers, I'm massively disappointed and, again, on top of this, I expected a little more from the game itself.
Dear Blizzard,

Talk to the Error 37, ‘cause this face ain’t listening.
Scribe
Amazon didn't send out copies for the 11pm release, which made us have to buy a digital download which is at the ridiculous price of £45 for something that doesn't even have a physical component and is sold directly by Blizzard. When attempting to play the game, it took half the night to get on, making us realise we'd completely wasted the £15 extra and then, on-top of regular lag and occasional D/C even in single player, the servers for the EU were down for around 6 hours yesterday, peak gaming time.
My CE copy arrived from Amazon on the 10th.
Anyone thats played the last few WoW expansions at launch will know that the servers never cope with demand, Im not saying they shouldnt do better but I can understand the business reasons for not paying for server capacity that will meet launch night needs then sit unused 99% of the time. Week or 2 after launch all the problems get forgotten.