facebook rss twitter

Activision collaborates with Bungie for next major project

by Steven Williamson on 29 April 2010, 14:13

Tags: Activision (NASDAQ:ATVI), Action/Adventure

Quick Link: HEXUS.net/qax3h

Add to My Vault: x

Bungie, the developer of franchises including Halo, Myth and Marathon, and Activision, announced today that they have entered into an exclusive 10-year partnership to bring Bungie’s next big action game universe to market.

Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and device. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.

The alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.

Activision will broaden its portfolio with a new franchise. To date, Bungie’s Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.

We'll be keeping an eye on this one!


HEXUS Forums :: 0 Comments

Login with Forum Account

Don't have an account? Register today!
Log in to be the first to comment!