Spotted during a futuristic scene set in a sports arena, the Xbox 720 logo appears on digital banner ads alongside popular brands such as Cadillac, Budweiser and Coca Cola.
Microsoft has always said that the life-cycle of the current Xbox 360 would be around 10 years, meaning that a new console would launch in approximately 2015. With the events in Real Steel taking place in 2020, this would make the next-generation Xbox only five years old and still very relevant. The fact that the logo also sits next to brands that we know exist simply adds even more weight to the rumour that Microsoft’s new console will definitely be called Xbox 720.
The Xbox 720 logo appears on screen for more than 45 seconds suggests that Microsoft really does want everyone to see it. Nonetheless, it's unlikely we'll hear the official word from Microsoft for a long time yet. What do you think? An Easter egg or a full-blown advertisement?