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Xbox 720 advertisement in new Hugh Jackman sci-fi flick

by Steven Williamson on 6 October 2011, 10:19

Tags: Microsoft (NASDAQ:MSFT)

Quick Link: HEXUS.net/qa7jn

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Rumours that the next-generation of Xbox console will be called Xbox 720 have heightened following the appearance of a product logo in a trailer for Hugh Jackman’s upcoming sci-fi click called Real Steel.

Spotted during a futuristic scene set in a sports arena, the Xbox 720 logo appears on digital banner ads alongside popular brands such as Cadillac, Budweiser and Coca Cola.

Microsoft has always said that the life-cycle of the current Xbox 360 would be around 10 years, meaning that a new console would launch in approximately 2015. With the events in Real Steel taking place in 2020, this would make the next-generation Xbox only five years old and still very relevant. The fact that the logo also sits next to brands that we know exist simply adds even more weight to the rumour that Microsoft’s new console will definitely be called Xbox 720.


Xbox 720 logo stands next to big-name brands

The Xbox 720 logo appears on screen for more than 45 seconds suggests that Microsoft really does want everyone to see it. Nonetheless, it's unlikely we'll hear the official word from Microsoft for a long time yet. What do you think? An Easter egg or a full-blown advertisement?


HEXUS Forums :: 12 Comments

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.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?
DavidM
.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?


Class.
DavidM
.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?

And don't forget "Rocky 38" that was advertised in Airplane 2 (I'd have posted a thumbnail of the offending poster if I could figure out how to do that without hosting that image on Picasa)

Is it just me or is "XBox 720" a lame name for the '360 follow-up. I suspect/hope Microsoft will be a bit more imaginative - "XBox+" anyone?
If I saw it in a futuristic film I'd probably assume it's more of an Easter Egg than an advertisement but I'm guessing they'd need the nod from MS to show it - maybe the announcement is pending and they're trying to gain some interest?

I agree 720 is an awful name though, I mean I know it's been used by the community to refer to the next gen Xbox, but only in lieu of an official name. But with the current imaginative Windows naming scheme, it wouldn't surprise me.
DavidM
.. or perhaps to be taken as seriously as the "Jaws" sequel advertised in Back to the Future 2 ?


That ad was awesome. No glasses 3d ad hoardings and hover boards where are you?