We have it on good
authority that AMD's chief sales and marketing officer Henri
Richard has resigned
and that his resignation has been accepted and will take effect from
September 8.
Our exclusive revelation that AMD's marketing leader - and Hector Ruiz's right-hand man - is to leave comes soon after the departure from AMD of former ATI CEO Dave Orton.
At the time that it purchased ATi, AMD had over $2bn in the bank and was (on paper at least) almost three times bigger than graphics giant - which had been regularly banging in quarterly results in the region of $650M.
Unfortunately, since the merger, AMD has struggled to get past $1.3Bn - strongly indicating that ATI is, quite possibly, now delivering half of AMD's revenue.
HEXUS can only imagine the pressure that Henri Richard must have been under with these results.
Despite several RIF actions (Reduction In Force), AMD is still having to work overtime just to keep in any sort of contact with Intel's revitalised operation.
New marketing ideas and drive are going to be needed - and they won't be coming from Henri.
It's been said that the true test of marketing gurus is not how much market share they gain when they have the number one product but, rather, how little they lose when their opponent has them assmastered.
HEXUS, and the rest of the global IT players, is interested to see where Henri ends up and what further fall-out will result from AMD's dire sales and profit results.
