Today's unveiling of the GeForce GTX 960 has Nvidia's partners queuing up to showcase their wares. HEXUS has already put a premium Asus Strix GTX 960 DirectCU II to the test, but there's a wide variety of options available on day one in what appears to be a hard launch.
Prices start from £159.99 - a figure that's in line with some of your expectations - and in a somewhat unusual turn of events (though perhaps needed), almost every partner card is factory overclocked.
One of the keenly priced cards is Palit's GTX 960 OC, which offers boost and memory overclocks of 1,228MHz and 7,200MHz, respectively, at a promising pre-order cost of £160. More elaborate options are available from all the usual suspects and we're seeing a wide variety of custom coolers.
Gigabyte already has a miniature variant in the form of the GTX 960 ITX OC, priced at £175 and also boosting to 1,228MHz, while KFA2's GTX 960 Mini OC offers the same core speed and small-form-factor compatibility for £170.
Further up the performance ladder, fans of MSI's dual-fan Twin Frozr will see boost clock raised to 1,279MHz at a cost of £180. Competing at the same price point, EVGA's GTX 960 SSC ramps up to a massive 1,342MHz, making it one of the fastest GTX 960s available at launch.
No shortage of choice, though it's always worth keeping an eye on both sides of the fence. Shopping around reveals that AMD's competing Radeon R9 280 and R9 285 cards can now be found for as little as £140 and £145, respectively, so it'll be interesting to see if any Nvidia partners flinch and hit the £150 sweet spot.
HEXUS will be putting a number of GTX 960s through their paces over the course of the next week - including a two-way SLI analysis - so let us know if there are any boards in particular that have piqued your interest.