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Australian Commission catches on to iPad 4G nonsense

by Alistair Lowe on 27 March 2012, 13:05

Tags: Apple (NASDAQ:AAPL)

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We had reported shortly after the release of Apple's new iPad that, despite the 4G branding on the UK website and on the product itself, it was not and never would be possible to use Apple's latest tablet on a UK 4G network or in fact, any other current 4G network outside of the US and Canada.

Apple iPad 4G

It appears as though the Australian Competition and Consumer Commission hasn't seen the funny side of Apple's little prank and tomorrow, will be heading down to the Federal Court in Melbourne to file for an injunction against the new product, along with demands that Apple be subject to a fine, that it correct its advertising and refunds unhappy customers.

Following the launch of the new tablet, Apple has since lessened its mention of 4G on its global sites, clarifying supported networks in small print at the bottom of the page, however, this writer is in agreeance with the ACCC that during its largest sales period, the firm had falsely advertised and is continuing to do so to a lesser extent. It would be nice to see UK Trading Standards take matters as seriously as its Australian counterpart.



HEXUS Forums :: 11 Comments

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Good shout Australia… wish ours would do something instead of thinking along the lines of “oh more tax woo lets not stop their sales”

… Maybe one day we will truely have a department that will sort out obvious stuff from the big players!
It would be nice to see UK Trading Standards take matters as seriously as its Australian counterpart.
Given that most TS folks probably: (a) don't know what 4G is; and (b) that the US “4G” isn't the same as the UK's definition (guilty of that charge myself) I'm guessing that they're not aware that Apple selling their “4G” iPad3 is false advertising*. So they need someone to make a complaint.

(* and I'm guessing that this is one of those times where the Advertising Standards Authority doesn't have any say)

Looks to me like a (rare) misstep by Apple's PR machine, rather than any kind of deliberate attempt to sell by misleading the punters. Think a small fine and an apology+clarification (not in small print) would be in order.
Hope it's a very, very big fine. I'm unfortunately an Apple user (through work) and a very unhappy one at that. Nothing ‘just works’, let alone working as advertised.

Despite it being quite probable that trading standards people may not be aware of the technicalities of the 4G claim, Apple themselves *must* be aware, so to run that campaign so hard outside of North America, by derivation, must be a deliberate attempt to sell by misleading the punters.

Not that I have any sympathy for the punters, mind - always banging on about how great Apple products are, and in my experience over the last 4 years, that claim is simply unfounded!
Roobubba
Hope it's a very, very big fine. I'm unfortunately an Apple user (through work) and a very unhappy one at that. Nothing ‘just works’, let alone working as advertised.

Are you holding it properly?
The main page for the new iPad on the Apple UK website lists 3 key features: the screen, the camera and ‘ultra fast wireless’.

Listing something in the top 3 reasons to buy a product that is actually completely irrelevant to the country you're selling it to cannot possibly be described as anything other than deliberately misleading customers in my view.

Our ASA should follow suit ASAP (I'll get my coat)