Sainsbury's and Sky have teamed up to give the humble shopping trolley, something of a high-tech upgrade.
Kitted-out with a tilting iPad holder, speakers and an onboard battery with self-charging solar power - to ensure that the device doesn't run out of juice - there's also a front bumper, and sensor, to prevent accidents in the aisles.
We're told that sports fans in particular will appreciate using the Sky Go iPad app, to keep abreast of the latest sports news - whilst presumably achieving great success with multitasking, and doing their grocery shopping simultaneously.
Whether the idea quite kicks off or not, remains to be seen, but Sainsbury's claims that the trial is one way of striving to make customers' lives simpler.
