To those that take their online gaming seriously, having a low ping is crucial. Unfortunately, the internet is a pretty crowded place these days and other users' traffic can easily get between you and your server of choice.
Demon Internet may win over a few fans in the gaming community, though, by launching a service that prioritises packets from games over other traffic on its network. The new Demon Game Pro broadband package will try to offer the lowest latencies while providing speeds of 20Mb downstream and 1Mb upstream.
Demon's Matt Cantwell added that "we know how important a good broadband connection is to the gaming community, and we are excited to be launching this product which has been designed to meet the specific needs of gamers".
The company is even actively promoting the service for user-hosted game servers by providing customers with a static IP address.
The price of being the number one priority in the eyes of your ISP is a relatively reasonable £21.99 per month on a 12-month contract, or £23.99 on a three-month contract.
This announcement is especially interesting given all of the talk lately about net neutrality. While Demon seems to have created a service that supports the needs of its customers, it is still offering a better internet experience to those who are willing to pay for it. Although the company claims that the prioritisation won't noticeably impact normal users, it has technically created a tiered service where the data of one user is given more worth than that of another.
