Grrrr! Ahem. As the name suggests, it's a GeForce GTX 285 graphics card that's outfitted with a twin-fan MSI Frozr (sic) cooler, replete with 8mm-thick heatpipes, and then pre-overclocked from the default 648MHz core, 1,476MHz shader, and 2,484MHz memory to 680/1,476/2,500MHz - the shaders remaining unchanged.
What's more, the card's usual 1GB frame-buffer is doubled to 2GB, and the package includes Tomb Raider: Underworld.
The GeForce GTX 275's introduction - a cut-down GTX 285, but not by much - at £200 means the £300 vanilla GTX 285 is just plain expensive in comparison. MSI's enhancements and double-sized frame-buffer will manifest themselves in a street price of £350+, most likely. At that price the twin-GPU GeForce GTX 295 is just faster, easily, and ATI Radeon HD 4870 X2 a better bet, too.
We're not sure what the economic rationale is in releasing a heavily customised version of an already-expensive GPU, and as nice as the package is, £350 can be far better spent elsewhere. Your thoughts?