Now it's the turn of the P45 chipset to have an ROG mATX makeover. Let's trot out the MAXIMUS II GENE for your delectation:
Packing in practically every feature under the sun, the ROG-inspired P45 board will take most LGA775 CPUs in its stride. A couple of PCIe x16 slots (x8 in dual-card mode) offer CrossFireX support, and 7 SATA; 1 eSATA; 12 USB2.0; 2 FireWire 1394a; SupremeFX X-Fi audio; and 4 DIMM slots capable of running DDR2 at 1,300MHz-plus speeds make it rather special.
The inherent problem of packing so much on to a space-restricted board will be price, and we imagine no change from £150.
ASUS is a company that's large enough to have the ROG brand as a side project, but it may just be a case of over-engineering a chipset with limited potential.
Take a look at the full details here.