Microsoft has today launched the largest consumer marketing campaign in the history of the company, and it's something of a cryptic affair.
The first advertisement is merely a teaser, and features Jerry Seinfeld and Bill Gates - a pairing expected to reappear in a series of ads that will focus on the potential of Microsoft Windows across a broad spectrum of devices.
The ad can be viewed below on a Microsoft Silverlight-based player, or on YouTube.com.
Microsoft will be hoping that the campaign will help change the public perception of its misunderstood operating system, Windows Vista.
Though this first ad will do nothing more than raise an eyebrow, we can expect to see a lot more of the Gates-and-Seinfeld combination in the coming months.
