A re-think in strategy
Following recent losses in market share, Dell have been forced to re-think their marketing strategy. Its range of desktop and notebook systems, once only available via dedicated call centres or on its official website, are seeing a trend of being made available via the high street.
After partnering with Gome in China and Wal-Mart in the USA, it was merely a matter of time before Dell decided on a European outlet through which it could market its products directly to the consumer. The chosen outlet, Carrefour Group, will provide Dell systems via its retail stores in Italy from January 1st 2008. Further Carrefour outlets throughout Europe, namely France, Spain and Belgium are expected to participate shortly after.
Which Dell desktops and notebooks will be made available at the retail outlets is as of yet unknown, but we expect a healthy range as currently available in US Wal-Mart stores.
Having seen competitor Apple's retail stores become so popular, Dell's retail strategy comes as no surprise. Offering consumers the chance to get a hands on experience with a system before purchasing, it's sure to be a popular choice.
Source: NotebookItalia.it
