Samsung has just got around to publishing its first promotional videos for its flagship Galaxy S5 smartphone and new smartwatches; the Gear 2 (and Gear 2 Neo) and the Gear Fit. Having just watched through the videos they do bring home the feeling of these new devices working in the context they were designed for. Compare this to the MWC launch events which seemed to just present us with fluff about design, cold specifications and disjointed highlights concerning new/bumped specs and features.
The Samsung Galaxy S5 video starts by reminding us that "Innovation is not just about technology. It's about how it improves everyday life". However following that deep and meaningful introductory insight the video immediately turns to bigging-up the S5's design describing it as "modern glam design with soft detail," and listing the colour options. But things improve shortly after that especially in the demonstrations of the new camera functionality. Another life-improvement set of features in the Galaxy S5 is demonstrated under the 'Fitness and Wellness' topic. We also see other new features demonstrated like the finger scanner for both unlocking the phone and for mobile payments.
Samsung chose to promote both its new smartwatches in one new video. We covered the launch of the new Gear 2 (and Gear 2 Neo) which are in this video.
Samsung also shows the widescreen curved Gear Fit smartwatch here (from 2 minutes onwards), which looks a more sleek and comfortable form factor. The Gear Fit is also is also dust and water resistant (IP67) which is useful for a sporty accessory.
