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Samsung Electronics introduces the 2016 Galaxy A series with premium design and improved features

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PRESS RELEASE

Samsung Galaxy A3 and A5 smartphones offer an enhanced camera system, expandable memory and longer battery life 

LONDON, UK – 3rd May 2016 – Samsung Electronics today announced the latest smartphones in its Galaxy A Series (2016 edition), the Galaxy A3 and Galaxy A5, will be available to buy in the UK from the 5th May 2016. The new additions to Samsung’s smartphone offering provide a beautiful look and feel with a host of features including a sharp sAMOLED display, long battery life, and enhanced camera technology all housed in a tough Gorilla Glass exterior.

The Galaxy A3 and A5 will be available from most operators and retailers.

Enhanced Camera

The Galaxy A series enhanced camera system includes Optical Image Stabilisation (OIS) to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take the best photos in low light conditions. People can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects. What’s more, with Samsung’s Quick Launch feature, double clicking the home button launches the camera in less than a second, so users never miss that picture perfect moment again.

New Screen & Premium Design

The Galaxy A 2016 range gives consumers powerful performance in two screen size options: 4.7-inch for the A3 and 5.2-inch for the A5. Boasting HD and FHD sAMOLED screens, Samsung aim to give their customers the best viewing capabilities for amazing clarity and sharpness. The line-up reinforces the Samsung Galaxy design heritage, combining metal and glass to create a beautiful premium exterior with a narrower bezel, for an exceptional viewing experience.  

Built to keep up with user needs

The perfect partners for work and play, the Galaxy A3 and A5 boast an improved battery that features fast charging technology. Plus, the Galaxy A 2016 range has an expandable memory, giving the device the capability to store more than it ever has before. The built in microSD slots ensure that upgrading is easy and users never have to worry about having to compromise any of the content stored on their phone. 

Another new feature that appears exclusively on the A5 is the finger print scanner. This easy to use and secure recognition technology allows users to keep all personal information secure and accessible only to them through the touch of a button – ensuring the consumer doesn’t have to worry about compromising their privacy.  

Conor Pierce, Vice President, IT & Mobile, Samsung UK & Ireland said; “At Samsung we are committed to providing our customers with the best possible user experience. The premium design and first class technology displayed in the 2016 A Series line-up follow that ethos to make sure that every release surpasses the last.

Combining a host of useful features such as the improved camera, fast charging battery and expandable memory with a premium look and tough exterior, the Galaxy A3 and A5 smartphones are the perfect partners for a life on the go”.

The Samsung Galaxy A3 and A5 are available in colours including black, white and gold, with pricing dependent on retailer.

Full details and product images are available at Samsung Newsroom.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com