PRESS RELEASE
Begins UK rollout of Leather-Clad Smartphone with Best-in-Class Camera from 28th May
London, 18th May 2015 — Customers in key markets around the world will finally get their chance to own the latest advanced smartphone from LG Electronics (LG), one which industry experts have widely praised for its exceptional camera, vivid and expansive display, and willingness to set new rules in defining what a premium mobile device could be.
LG G4 will begin rolling out this week to consumers in key markets around the world, continuing throughout the month into June and beyond as more retailers and operators see what LG G4 has to offer their customers. Starting in Hong Kong, the G4 will follow with rollouts in Turkey, Russia and Singapore, eventually including most of Europe, North America, CIS, Southeast Asia, Middle East/Africa and South/Central America. It will arrive in the UK from the 28th May. Approximately 180 carriers and retails are already on board as G4 partners.
Highlights of the LG G4 include:
- Handcrafted, genuine full grain leather back cover in six beautiful colours in addition of three unique material covers with 3D patterns
- Rear camera featuring a rare F1.8 aperture lens and 16MP resolution supported by Colour Spectrum Sensor (CSS) and a new Manual Mode
- Front 8MP camera and Gesture Interval Shot for perfect selfies every time which can then be saved to the removable microSD card
- Vivid IPS Quantum Display which offers 20 percent greater colour reproduction, 25 percent improvement in brightness and 50 percent greater contrast
- First smartphone to utilise Qualcomm’s newest Snapdragon™ 808 Processor with X10 LTE for the best balance of performance and power savings
- High-capacity 3,000mAh removable battery and supporting Quick Charge 2.0 (enabled with Quick Charge 2.0 certified adapter, sold separately)
- Slim Arc exterior design for a more comfortable grip and greater durability when dropped
“The LG G4 is our most ambitious smartphone yet because it is unlike any other flagship mobile phone on the market today,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Our vision is to create our own set of standards without worrying about what trend other smartphones are following. We think we have a winning formula because the initial reaction to the G4 has been tremendously positive.”
Prices and additional purchase details will be announced locally at time of availability, and may vary by carrier and market.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LG.com/UK
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.lg.com/UK/mobile-phones
