PRESS RELEASE
Flagship Galaxy S5 and wearables range available at all major retailers and Samsung Experience Stores across the UK from today
11 April 2014, London, UK - Samsung UK today announced that the Galaxy S5 and its new range of wearables devices - which includes the Gear Fit, Gear 2 and Gear 2 Neo - are now available to buy from all major retailers in store and online, as well as at Samsung Experience Stores across the UK. The newly launched devices are now on the shelves in 125 countries including the US, Europe, the Middle East, Latin America, and most Asian markets.
Announced in February at Mobile World Congress in Barcelona, the fifth generation of the Galaxy S series has been eagerly anticipated ever since its unveiling. Superior camera functionality, the ability to download data and content faster than ever before and a range of exciting new health and wellbeing features all mean that the Samsung Galaxy S5 enhances and enables peoples' mobile lives.
Those who pre-ordered the Samsung Galaxy S5 were able to collect the device from one of nine new Samsung Experience Stores, which opened across the UK this week, as well as from the Samsung Experience Store at Westfield Stratford City, from 6pm last night.Customers were treated to a champagne reception whilst a dedicated expert helped them to set up their devices, plus they were offered Smart Academy demos to teach them more about their new smartphone.
The Samsung Experience Stores, launched in partnership with the Carphone Warehouse are now open in the following UK locations: London Oxford Street, Newcastle Northumberland Street, Liverpool Paradise Street, Bradford Darley, Bristol Cribbs Causeway, Manchester Market Street, Bournemouth The Avenue Centre, Cardiff Queen's Street and Newcastle MetroCentre.
Rolling out across the UK, Sweden, Ireland, Germany, Spain, Portugal and the Netherlands, the stores combine a premium look and feel with intuitive technology to provide the ultimate in-store customer experience. These technology one-stop shops also allow customers to buy content for their devices straight from the high street for the first time.
Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland said: "The response to the Galaxy S5 and our new wearables line since Mobile World Congress has been phenomenal and we're delighted our customers across the UK are now able to get their hands on them and try them out for themselves. Designed with a number of innovative and essential features for day-to-day use, we can't wait to hear what our customers think."
Samsung has today released a new global TV ad, "My Life Powered by Galaxy S5," highlighting how the new device delivers the capabilities that matter most to people. It was directed by Tarsem Singh, best known for his work on REM's "Losing My Religion" music video, as well as films including "Mirror Mirror" and "Immortals." You can check it out for yourself by visiting http://youtube.com/samsungmobile.
To further celebrate the launch of the Galaxy S5, Samsung is also offering Galaxy device owners the exclusive FIFA 14 mobile game. Available exclusively on the Galaxy S5 and other Galaxy devices starting from today, Samsung customers will have a unique opportunity to play against the Samsung Galaxy 11* team as part of a partnership with EA SPORTS FIFA 14 mobile game. The Galaxy 11 team, which features world-class football players including Lionel Messi, Cristiano Ronaldo and Wayne Rooney, will be available in the game's Ultimate Team mode. You can attempt to take down the best players in the world, who have also been tasked with saving the Earth, for the chance to win a special FIFA 14 prize pack.
For further information about the Galaxy S5, visit: www.samsung.com/uk or go to www.samsungmobilepress.com for multimedia content and additional information.
*Galaxy 11 is a global, multi-platform marketing campaign that tells the story of top-class football players around the world in their attempt to save the planet from alien domination in a "winner takes all" match on a virtual football pitch. Revealed in a series of chapters in 2014, the campaign will be brought to life and offer engagement opportunities across Samsung Galaxy devices, online platforms and social media channels.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
