PRESS RELEASE
G Branding for All Future LG Premium Phones
UK, 18th July, 2013 - The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company's new "G" premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been introduced will continue unchanged.
"Our vision is to make LG's newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience," said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. "The new G2 will build upon the excellent reputation established by previous G Series products."
Furthermore, LG's premium 4:3 display smartphones will be rebranded as simply "Vu:" going forward. All of LG's smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company's product expertise.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company's wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.
