PRESS RELEASE
Limited Edition mophie products now available in red!
London: December 16th, 2011 - mophie today announces its partnership with global fund (RED)TM by launching a Special Edition line of its flagship products in red, to help raise awareness and funds to fight AIDS.
The announcement arrives on the back of World Aids Day (1st December) and will see five percent of all profits from the sales of (MOPHIE)RED products going towards (RED) TM. mophie's recently announced complete juice pack universal line (reserve, boost and powerstation) is now available in the limited edition colour with the juice pack air and juice pack plus following in January next year.
Founded in 2006 by U2 frontman and activist Bono and Bobby Shriver of ONE/DATA, (RED)TM aims to help reach its goal of an AIDS free generation by 2015 and mophie is delighted to be a part of this cause.
Ross Howe, vice president of marketing at mophie said:
"We are honored to partner with (RED) on the noble cause of helping to eliminate AIDS and humbled to join the company of the global brands, celebrities and influencers who support the (RED) organisation. Function and style are built into the DNA of each mophie portable power solution and developing the (PRODUCT)RED collection has been an exciting way to combine our passion for design with an opportunity to contribute to a powerful and important cause."
Deborah Dugan, CEO of (RED) said:
"In order to reach a large audience, (RED) looks to collaborate with brands that have a positive and well-known presence globally, and mophie is a company we are very excited to add to our outstanding group of partners. Purchasing (MOPHIE)RED products gives tech savvy consumers a way to make a real contribution to the fight against AIDS while staying powered up for all of their communications."
The (PRODUCT)RED Special Edition line includes:
- juice pack air for iPhone 4/4S (£59.95)-Known for catapulting the brand within the portable power category, the juice pack air doubles the life of the iPhone 4/4S, while also protecting from drops, slips and bangs
- juice pack plus for iPhone 4/4S (£79.95)-Big brother to the juice pack air, the plus more than doubles the life of the iPhone 4/4S with a 2000 mAh battery capacity
- reserve (£29.95)-The zippo design-inspired reserve is the perfect solution for a quick charge on-the-go. Featuring a 700 mAh battery, the reserve is lightweight, compact in design, and comes with a convenient key ring and integrated USB cable for easy charging
- boost (£44.95)-The sleek, pocket-sized backup battery also functions as a stand for the device. Utilizing its 2000 mAh battery capacity, the boost has the ability to fully charge an iPhone
- powerstation (£64.95)-The most powerful charger in the mophie family, the external battery with a 4000 mAh capacity can charge virtually any USB-enabled device including the iPad
About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery solution certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, AT&T stores, Best Buy stores, Verizon stores, and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at twitter.com/mophie or on Facebook at facebook.com/mophielovesyou.
About (RED)TMand (PRODUCT)REDTM
(RED) engages business and consumer power in the fight against AIDS. To date, (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Beats by Dr. Dre, Belvedere, Bugaboo, Converse, Dell, Gap, Nike, Penfolds and Starbucks and Special Edition partners include: FEED, Girl Skateboards, Mophie, Nanda Home, Shazam and Solange Azagury-Partridge. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund. On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to realize the first AIDS-free generation in nearly thirty years. Learn more atwww.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 22.4 billion for more than 1,000 programs in 150 countries (as of 30 June 2011). To date, programs supported by the Global Fund have saved 7.7 million lives by providing AIDS treatment for 3.2 million people, anti-tuberculosis treatment for 8.2 million people and 190 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases. (RED)TM is the largest business initiative supporting the Global Fund. For more information visit www.theglobalfund.org.
