PRESS RELEASE
Urbanista launches sport earphones with reflective cable for the active urban citizen
High-quality sound and ergonomic fit at an affordable price for urban athletes
London, 19th January 2016, Urbanista, the Swedish lifestyle brand specialising in portable audio for young, urban people, today announces the launch of its new Night Runner sports earphone range with reflective cables perfect for those looking to stay safe and be seen while getting fit during the darker winter months. The Urbanista Night Runner sport earphone range will be available from www.urbanista.com for £59.99.
Available in both the tangle-free Rio and wireless Boston designs, the reflective Night Runner range features a combination of high quality sound and ergonomic fit at an affordable price. The earphones are compatible with all Android, iOS and Windows devices.
Valerie Wigardt, Community Manager at Urbanista stated, “This is one of the most important products we have created, a headphone that can actually save lives. Pedestrians and joggers are difficult to spot in the winter darkness if they do not wear reflective clothing, yet many still choose not to.”
Daniel Roos, Creative Director at Urbanista stated “When we developed the new design, the combination of reflex and sport earphones suddenly became so obvious to us. Music is a must for many runners and we are proud to present the combination of functionality and safety with a perfect fit.”
The Boston and Rio designs are Urbanista’s most successful sports earphones. Rio are equipped with tangle-free cords and Boston is a wireless Bluetooth earphone. Both earphones have a perfect fit and rugged design that can handle sweat and rain. Urbanista’s proprietary silicon wing, GoFit ™, makes the Rio and Boston earphones fit securely in the ear, even when practicing tougher activities.
* Certificate IPX5 water resistance
About Urbanista
Urbanista is a lifestyle brand that creates solutions and improves the lives of modern people in urban environments. Our design work is characterised by the passion for shapes and colours and genuine interest in technology and mobile solutions. We design our products to life in motion. Wear Your Music! is our earphones collection, the ultimate music the accessories for Urbanistas on the go. Our products are sold on the company’s website www.urbanista.com and through over 10 000 retailers in 50 different countries.
