SLIM AND STYLISH: NEW SONY DIGITAL CAMERA COMBINES HIGHER RESOLUTION AND SENSITIVITY WITH DOUBLE ANTI-BLUR TECHNOLOGY
Cyber-shot T10 features 7.2 effective Megapixels; Super SteadyShot; High Sensitivity ISO1000; Carl Zeiss Vario-Tessar with 3x Optical Zoom; 2.5 inch Clear Photo LCD Plus Screen; Low-light Movie Shooting; Slideshow with Music
Berlin, August 2, 2006 - Building on the success of the acclaimed Cyber-shot T9, the new Sony Cyber-shot T10 offers a step up to even higher picture quality and greater sensitivity in a slender credit card-sized package. It’s also an exciting evolution in looks. The slim-line stainless steel body extends the camera’s appeal to fashion-aware female and male users.
The Cyber-shot T10 features a 7.2 effective Megapixel Super HAD CCD plus a Carl Zeiss Vario-Tessar 3x Optical Zoom lens. Double anti-blur technology combines Super SteadyShot with extremely high sensitivity to make blurred images a thing of the past. The large, bright high resolution 2.5 inch Clear Photo LCD Plus screen is perfect for sharing images using the built-in Slideshow with Music function.
A high-sensitivity movie mode delivers better results when shooting in low light conditions. Packaged in a stainless steel body less than 21mm* thick and weighing only 140g [without battery and media], the Cyber-shot T10 makes it easier than ever to shoot and share great-looking images.
* 14.8mm thick excluding protrusions, 20.6mm including protrusions
Double ‘Anti-Blur’ - Super SteadyShot and High Sensitivity Technology
Camera shake is one of the biggest causes of spoiled pictures. Thanks to double ‘anti-blur’ technology – the combination of Super SteadyShot and High Sensitivity – the Cyber-shot T10 reduces the risk of camera shake when shooting handheld without flash in low light conditions. Super SteadyShot uses a gyro-based optical image stabiliser that adjusts the lens element position to combat camera shake when shooting handheld or at low shutter speeds.
This feature can also be used in combination with slow shutter or small apertures for more creative shots – even in Movie mode. The second anti-blur technology employed in the Cyber-shot T10 is the camera’s extremely High Sensitivity capability. This allows the capture of fast moving objects without blur – a feature not possible with image stabiliser technology alone. The Cyber-shot T10 uses Clear RAW NR processing that boosts signal to noise performance while increasing sensitivity up to ISO1000.
Carl Zeiss Vario-Tessar 3x optical zoom lens
The full capabilities of the camera’s 1/2.5” 7.2 effective Megapixel Super HAD CCD sensor are realised by the Carl Zeiss Vario-Tessar 3x Optical Zoom lens.
A folded path system keeps lens and prism within the camera body, maintaining its sleek profile. Optical zoom is complemented by a 6x Precision Digital Zoom, and a 14x VGA Smart Zoom. Selectable at the single touch of a button, Magnifying Glass mode allows shooting at distances as close as 1cm.
230k pixel 2.5-inch screen with Clear Photo LCD Plus technology
Resolution, brightness and accurate colour reproduction of the large 2.5-inch (230k pixel) hybrid LCD screen is enhanced by Clear Photo LCD Plus technology. The screen also incorporates a smooth anti-reflection layer for better image quality than conventional textured layers. Reflections are also suppressed more effectively to increase contrast, especially outside in bright sunlight. One-touch adjustment allows rapid control of screen brightness.
High sensitivity movie shooting
The DSC-T10 is the first Sony T-series camera to feature a special low-light movie shooting mode. Gain and shutter speed are adjusted in low light conditions to achieve a shooting sensitivity of approx. 10 lux (=approx. 1.3 EV) for bright, clear movies. Optical zoom is also available in movie mode.
Slideshow with music
The Cyber-shot T10 adds to the enjoyment of your shots with a built-in Slideshow with Music function. Pictures can be replayed in a choice of slide show styles, accompanied by a choice of four pre-set background music melodies. Users can also add their background music from CD or MP3 using the supplied Picture Package Music Transfer software.
Style meets convenience
The beautifully-designed Cyber-shot T10 has been designed to make capturing great-looking shots a more stress-free, spontaneous experience – for experienced photographers and beginners alike. Menu navigation is easier than ever before, thanks to a pop-up display that offers on-screen explanation of function icons like flash, macro, and self timer settings.
The camera’s Real Imaging Processor ensures a quick response time, and the supplied InfoLITHIUM battery offers up to 250*** still shots from a single charge, ensuring that you never have to miss the action.
*** The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
Nine pre-set Scene Selection modes – including Twilight, Snow, Fireworks and Beach – adjust all camera settings for perfect results under a wide range of shooting conditions. For even wider creative options, five new colour modes deliver optimum results with any scene. Standard mode reproduces natural, lifelike images. “Vivid” mode enhances colours such as deeper sky blue or brilliant red flowers etc, while “Natural” mode reproduces subtle colour images. Sepia and Monochrome modes are also available.
The camera’s generous 56MB internal memory is complemented by storage using optional Memory Stick Duo or Memory Stick PRO Duo media. The Cyber-shot T10 also supports PictBridge, the standard for printing directly to compatible PictBridge photo printers, such as the Sony DPP-FP55. [...]
NOTES FOR EDITORS
Please find below further details about products and services highlighted in the Press Release:
About STAMINA
Any camera would be nowhere without power. The Cyber-shot T10 makes use of a rechargeable InfoLITHIUM battery that, combined with Sony’s STAMINA power management, can provide 250*** shots on one charge.
*** The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
Flexibility
The camera has several advanced Auto Focus (AF) options including Multi-Point (5 points) and Centre Weighted, as well as options for Saturation,
Contrast and Sharpness.
Further flexibility is included with a variety of Light Metering, Flash, White Balance and Burst Modes. The live Histogram feature shows the luminance distribution of the image as a graph in the LCD, a great tool to judge the correct exposure.
Memory
Worry-free shooting is a reality with the Cyber-shot T10’s 56MB internal memory for shooting. Now not only can you shoot and store pictures on an optional Sony Memory Stick Duo or Memory Stick PRO Duo, but with the internal memory you can be safe in the knowledge you will never miss a great photo opportunity again. An extra separate internal memory is allocated to the Slideshow with Music feature.
About the Real Imaging Processor
The Real Imaging Processor was designed by Sony to provide a faster start-up time, enhanced colour reproduction and an improved signal to noise ratio, resulting in greatly improved picture quality and camera operation. Considerable multi-burst shooting is possible thanks to the Real Imaging Processor as well as a beneficial effect on the battery performance of the Cyber-shot T10. It also makes high-resolution video possible with this digital still camera, recording footage in MPEG Movie VX Fine (640 x 480, 30 frames per second) format – the recording time is only limited by the capacity of your optional Memory Stick PRO Duo media.
About the Accessories
Sony also includes a variety of accessories with the Cyber-shot T10. These include a rechargeable InfoLITHIUM Battery, Battery Charger, Wrist Strap, a CD containing software (including Picture Motion Browser Ver.1.1, Picture Package Music Transfer and USB driver), as well as an AV and USB multi-use terminal cable.
Key specifications
* Cyber-shot T10
* Double "Anti-Blur" Technology
* Super SteadyShot
* High Sensitivity ISO1000
* 7.2 effective Megapixel
* Clear Photo LCD plus (2.5"/ 6.2cm Hybrid, 230k dots)
* 3x Optical Zoom, up to 14x Smart Zoom, 6x Precision Digital Zoom
* Slideshow with Music
* Clear RAW NR (Noise Reduction)
* Stamina Battery Life (approx 250 shots – Note 3.)
* Quick Operation (Start-up 1.3 sec, Shutter Time Lag 0.28 sec, Shutter Release Lag 0.01 sec)
* Macro 1cm (in Magnifying Glass Mode)
* Slim and Compact High Quality Stainless Steel Body
* Real Imaging Processor
* 16:9 Mode for Wide Screen TV
* 100% LCD Field of view
* Internal Memory 56MB (for shooting)
* MPEG VX Fine with Audio and High-Sensitivity Movie mode
* Histogram Indication
* AF Illuminator
* USB 2.0 High Speed Transfer
* Scene Selection Mode (9)
* Cyber-shot Station Compatible (optional)
* PictBridge Compatible
* 15 Menu Languages (English, French, German, Italian, Spanish, Portuguese, Dutch, Russian, Swedish, Norwegian, Danish, Finnish, Polish, Hungarian, Czech)
* Double "Anti-Blur" Technology
* Super SteadyShot
* High Sensitivity ISO1000
* 7.2 effective Megapixel
* Clear Photo LCD plus (2.5"/ 6.2cm Hybrid, 230k dots)
* 3x Optical Zoom, up to 14x Smart Zoom, 6x Precision Digital Zoom
* Slideshow with Music
* Clear RAW NR (Noise Reduction)
* Stamina Battery Life (approx 250 shots – Note 3.)
* Quick Operation (Start-up 1.3 sec, Shutter Time Lag 0.28 sec, Shutter Release Lag 0.01 sec)
* Macro 1cm (in Magnifying Glass Mode)
* Slim and Compact High Quality Stainless Steel Body
* Real Imaging Processor
* 16:9 Mode for Wide Screen TV
* 100% LCD Field of view
* Internal Memory 56MB (for shooting)
* MPEG VX Fine with Audio and High-Sensitivity Movie mode
* Histogram Indication
* AF Illuminator
* USB 2.0 High Speed Transfer
* Scene Selection Mode (9)
* Cyber-shot Station Compatible (optional)
* PictBridge Compatible
* 15 Menu Languages (English, French, German, Italian, Spanish, Portuguese, Dutch, Russian, Swedish, Norwegian, Danish, Finnish, Polish, Hungarian, Czech)
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