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Samsung takes state of the art smart centre to The Gadget Show Live

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PRESS RELEASE

Samsung showcases range of Smart TV and AV technology in its mobile smart experience centre as part of its Discovery Tour

London, 3rd April 2013 - Samsung Electronics Co. UK Ltd, a market leader and award-winning innovator in consumer electronics, will be showcasing its latest range of Smart TV and AV products at this year's Gadget Show Live in Birmingham, as part of its ‘Discovery Tour' Smart TV road-show.

Gadget Show goers can visit Samsung's state of the art smart experience centre and get up close with Samsung's 2013 Smart TV and AV range, including its F8000 and F7000 LED TVs, for the very first time. Also on show will be the HT-9750 home theatre system, DA-F60 Portable Wireless Bluetooth Speaker and Samsung's Smart Evolution Kit, an innovative concept that enables Samsung's 7000, 8000 and 9000 2012 Smart TV models to evolve into Samsung's new 2013 Smart TVs.

Visitors can use their smart phones to connect to Samsung's innovative wireless sound devices via Bluetooth, choose their favourite content to watch, spend time playing with the latest tablets. With the new S Recommendation technology, visitors can also try out voice interaction to instruct the latest Smart TV range, by asking questions and giving commands.

Guy Kinnell, Head of TV and AV at Samsung Electronics UK & Ireland, said: "People come to the Gadget Show wanting to experience the future of consumer technology, and so we're really excited about having some of our most innovative TV and AV products on display this year as part of our Discovery Tour road-show. It means we can show consumers first hand, how Smart TV can now provide consumers with a far more enriched TV viewing experience than ever before"

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go    into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.