London, Wednesday 30rd March 2004; Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces an ultra-competitive pricing strategy for the award-winning Zen Micro MP3 player. Effective immediately, customers will be able to buy the 5GB Zen Micro for the exceptional price of £149.99inc VAT (Suggested Retail Price)
“Zen Micro has set the market buzzing,” says Jean-Marc Dupuis, General Manager, Sales & Marketing for Creative Labs Europe. “Now we are extending our lead by offering customers all the features and performance of Zen Micro at a lower price.
“However when you compare Zen Micro with other MP3 players at a similar price, it’s clear that we offer more: more features, more storage for songs, and more colours, with a choice of ten,” he states. “The 5GB version stores 2,500* songs and supports all popular music subscription and download services displaying the PlaysForSure logo, plus the new Napster To Go service.
“We recently announced global sales of over 2 million MP3 players in the last quarter of 2004,” he adds, “and we are ready for further growth. With this announcement we continue to offer our customers a winning proposition in technology, performance and value.”
Zen Micro feature summary.
· MP3, WMA and music subscription service support. Users can choose MP3 or WMA, ripped from CDs or downloaded from on-line music sites.
· Micro-sized. Just 84 mm tall (3.3 inches) Zen Micro is small yet powerful.
· Curved to fit. Fits in the palm of a hand and slides smoothly into a pocket.
· Mesmerising blue glow. Luminescent blue glow comes alive with a single touch.
· 10 electrifying colours. A full spectrum of vibrant colours to suit every style and personality.
· Up to 12 hours battery life. Up to a full day’s playtime on a single charge.
· Removable, rechargeable battery. Users can extend playtime by up to a further 12 hours.
· FM radio and recorder. Listen to and record crystal-clear FM radio with 32 preset station settings.
· Voice recorder. Built-in microphone for voice recording.
· Vertical Touch Pad control. Touch-sensitive controls and intuitive vertical scrolling for easy navigation.
· Access to over 2 million downloadable songs. Users can choose from the widest selection of downloadable songs on the internet through Napster and other Zen-supported music services showing the PlaysForSure logo.
* Based on 4-minute songs at 64kbps in WMA
