LG Electronics’ 2011 Cinema 3D™ Lands In The UK

PRESS RELEASE

LG's latest 2011 range featuring the world's first flicker free 3D and award winning Smart TV technologies is available to buy in stores next week

SLOUGH, Berkshire, 13 April, 2011 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, brings its hero technologies to the UK next week with the launch of its pioneering new home entertainment range. The new 2011 range includes LG's cutting edge technology such as its unique Cinema 3D^TM and Smart TVs.

Available at major retailers from mid-April, LG's new range reflects its commitment to product innovation. As Sky's first choice for 3D TV, LG is expanding its already extensive 3D offering by bringing consumers the world's first flicker-free 3D TV range (LW450U, LW550T and LW650T series) which use polarised glasses - the same as those used in most 3D cinemas nationwide, providing consumers with the most comfortable 3D experience in screen sizes ranging from 32 to 55 inch.

Each Cinema 3D^TM TV is sold with seven pairs of glasses, with extra pairs available to buy from just £2. The lightweight frames are comfortable to wear and don't require batteries, charging or synchronization with the TV. The ultra-wide viewing angle provided by polarized glasses also means that friends and family can enjoy the magic of 3D together in stunning full HD.

LG's latest range also sees the introduction of its Smart TV platform, delivering the best of the internet directly onto the TV. LG's Smart TV platform, which has been internationally recognized with a CES Innovations Award, provides access to a wide range of services including apps, online video services and social networking sites*

By providing almost limitless content in big screen quality and on demand via LG's Smart TV service, LG is extending the role of home entertainment within the ever evolving "connected" home. It also promises to make internet TV easier than ever to navigate with LG's magic motion remote control, giving sofa-surfers a simple solution to point, click and control.

Stephen Gater, CE Marketing Director, commented: "This is a very exciting time for LG, we strongly believe in the real benefits that these new technologies will bring to consumers. With research showing that 88% of consumers prefer the viewing experience of Cinema 3D TVs, it is great to think that for the first time ever, LG is bringing the 3D experience that consumers enjoy so much in Cinemas to the comfort of home."

Sky customers looking to get the 3D cinema experience in their home, can get up to £400 off an LG Cinema 3D^TM TV until 7^th June. For more information, visit sky.com/LGoffer.

LG's 2011 range will be on show at The Gadget Show on 13^th - 17^th April, with consumers also being able to see the range at the nationwide Life's Good Lounge Tour. The tour which will visit shopping centre locations** from 22^nd April - 26^th June will give consumers the chance to experience the latest and greatest in 3D & Smart TV technology.

For more information, visit LG's website at www.lg.com/uk

*LG Smart TV platform provides content including:

Plus many other great applications

**The LG lounge will be visiting the following locations:

Meadowhall, Sheffield 22^nd - 25^th April

The Centre MK, Milton Keynes 29^th April - 2^nd May

Westfield, London 6^th - 8^th May

Ilac, Dublin 13^th - 15^th May

Bullring, Birmingham 18^th - 22^nd May

Silverburn, Glasgow 27^th - 30^th May

Cabot Circus, Bristol 3^rd - 5^th June

Victoria Centre, Nottingham 10^th - 12^th June

The Trafford Centre, Manchester 17^th - 19^th June

Bluewater, Kent 24^th - 26^th June

Product Specifications

• LW450U (Available in 32", 42", 47" and 55")
• LED plus with Spot Control
• Cinema 3D^TM - 7 pairs of glasses included
• Full HD 1080p (2D & 3D)
• 2D to 3D Conversion
• TruMotion 100Hz
• DivX HD Plus
• Wireless AV Link

• LW550T (Available in 42", 47" and 55")
• LED plus with Spot Control
• Cinema 3D^TM - 7 pairs of glasses included
• Full HD 1080p (2D & 3D)
• 2D to 3D Conversion
• TruMotion 100Hz
• Freeview HD
• Smart TV
• DivX HD Plus
• Wireless AV Link
• Magic Motion Remote Ready

• LW650T (Available in 42", 47" and 55")
• LED plus with Spot Control
• Cinema 3D^TM - 7 pairs of glasses included
• 2D to 3D Conversion
• Full HD 1080p (2D & 3D)
• TruMotion 200Hz
• Freeview HD
• Smart TV
• DivX HD Plus
• Wireless AV Link
• Magic Motion Remote Ready

• PZ570T (Available in 50" and 60")
• Plasma
• Active 3D - 1 pair of glasses included
• 2D to 3D Conversion
• THX Certified (2D & 3D)
• Full HD 1080p (2D & 3D)
• 600Hz Sub-Field Driving
• Freeview HD
• Smart TV
• DivX HD Plus

• PZ950T (Available in 50" and 60")
• Plasma
• Active 3D - 1 pair of glasses included
• 2D to 3D Conversion
• THX Certified (2D & 3D)
• Full HD 1080p (2D & 3D)
• 600Hz Sub-Field Driving
• Freeview HD
• Smart TV (Wi-Fi Dongle included)
• DivX HD Plus
• Magic Motion Remote included

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1^TM and a Technology Partner of Formula 1^TM. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.