Thursday 18th June, 2009 - Jessops, suppliers for photography equipment and photo gifting are pleased to announce the new Olympus Pen E-P1 digital camera, with nationwide availability from Jessops.
The Olympus Pen E-P1 will be launched exclusively at Jessops New Oxford Street store on Thursday 25th June 2009, with the famous photographer David Bailey in attendance. It is a great opportunity for both journalists and consumers to get up close and personal with the new retro camera that has been reborn for the new millennium. The original design was created by the renowned style guru Yoshihisa Maitani back in 1959 and started a revolution by selling over 17 million units.
50 years since the original, Olympus have integrated a high-end stunning design with D-SLR performance and the flexibility of interchangeable lenses, encased in a metal finish that is compact in size. The Olympus Pen E-P1 can record HD quality movies with sound and create effects familiar with still photography. All in addition to the application of the art filters it includes the ability to vary depth of field, angle of view and autofocus during recording, all at an affordable price of £699.
To celebrate 50 years since Olympus launched the first design, Jessops are holding an exclusive launch event at their London New Oxford Street store on the 25th June from 6.00pm onwards. The launch event is open to all customers and Jessops will be giving away a free Cross pen worth £300 to the first 50 pre-orders.