International DJ Tiësto is known for his four month stints packing out clubs in Ibiza, extravagant light shows, becoming the first DJ to play live at an Olympics, diverse musical collaborations and now a partnership with SanDisk.
He has joined with the flash memory card manufacturer to create a music video from footage of his concerts shot by members of the audience, selecting the best footage of fans' concert experience filmed on mobiles during his exclusive SanDisk mixes. The partnership is also giving fans access to exclusive tracks from the ‘What's Next' mix with the purchase of specially marked SanDisk microSDHC cards.
Now on his fifth album, Kaleidoscope, with a Grammy nomination already under his belt, Tiësto is recognised as one of the biggest DJs in the world and now HEXUS finds out what makes him tick.
Q) You have been playing the super club Privilege in Ibiza every summer for three years. What is it about Ibiza that makes you return there every year?
"It's the whole vibe of the Ibiza - It has an amazing atmosphere and creates good moods and good holidays. I play Ibiza every Monday from the beginning of June to the end of September so I get a little jet lagged, but once I'm on stage I forget about it and my light show is better than ever this year with different dancers and contortionists. People from around the world come to Ibiza to see me play, it's surreal!"
Q) You clearly have a passion for DJing and your music. When did you first realise you wanted to be a DJ?
"I've always enjoyed playing music for other people since I was very young. At 16 I realised that I wanted to be a DJ so I started playing at student parties and I really enjoyed it. I studied Economics, which is very different to what I am doing now- I've never used it!"
Q) What do you feel when you see 10,000 people dancing to you music?
"It never gets old. It's always exciting when you see so many people dancing and cheering and singing. And it's an amazing feeling when you play new music for a crowd and they like it. It's very nice to get a response from the crowd."
Q) What would you be doing if you weren't a DJ?
"Maybe I'd be a chef! Or I would still work in the music industry as a journalist or a producer. I love music. It's my biggest passion."
Q) Where do you see yourself in ten years?
"Where do I see myself tomorrow? I never look that much ahead! Ten years is just too far away but it would be great if I was still playing Ibiza."