vacancies advertise contact news tip The Vault
facebook rss twitter

Tesco to trial Currys PC World in-store outlets

by Mark Tyson on 1 June 2017, 11:01

Tags: Tesco (LON:TSCO), PC World (LON:DXNS), Carphone Warehouse

Quick Link: HEXUS.net/qadh7t

Add to My Vault: x

Tesco and Dixons Carphone have announced a new partnership which will see Currys PC World outlets open within select Tesco Extra stores (Tesco's largest stores). To begin, the two firms have decided to trial the retail partnership in two large Tesco stores; Milton Keynes Extra in July, followed by Weston Favell Extra store in Northampton in August.

It's probably fairly obvious that the Currys PC World stores-within-a-store won't be fully blown retail outlets, as some of these are almost as large as regular supermarkets. Rather the Currys PC World concessions will feature a "tailored range" of products including televisions, computers, white goods and accessories. Furthermore, "laptop repairs, advice and comparison services - allowing customers to explore switching broadband and energy supply - will also be available," says the press release.

Executives from Tesco and Dixons Carphone heralded the partnership as "a winning combination for customers," and as providing a more accessible place to gain "expert advice and from someone they trust," while picking out tech goods.

It will be interesting to see how gaining a Currys PC World concession impacts the existing computers, gaming, AV, electronics, and white goods ranges on offer in the trial Tesco Extra stores.

Tesco's move could be seen as a reaction to Sainsbury's acquisition and integration of Argos stores within its own larger supermarkets.



HEXUS Forums :: 14 Comments

Login with Forum Account

Don't have an account? Register today!
Odd, large Tesco stores tend to have a reasonable electrical range. Not really desktop PCs, but they cover most other bases. Guess maybe they aren't making them much money flogging cheap toaster, TVs and hoovers?
jimbouk
Odd, large Tesco stores tend to have a reasonable electrical range. Not really desktop PCs, but they cover most other bases. Guess maybe they aren't making them much money flogging cheap toaster, TVs and hoovers?

I was going to comment the same thing… Wonder what they hope to accomplish? Extra foot traffic for both companies maybe?
will they get special training in how to annoy customers and talk complete gibberish when asked a simple technical question and offer £100 hdmi cables that give better picture quality?
Unique
will they get special training in how to annoy customers and talk complete gibberish when asked a simple technical question and offer £100 hdmi cables that give better picture quality?

Will they also get special patience training when people throw ^this sort of stuff at the gal working behind the meat counter?
“a winning combination for customers,”

Utter marketing crap. It's about the ££££ and that's it.