It’s the biggest, most highly anticipated Silicon Valley stock market IPO since Facebook. Twitter last night revealed its plans for its stock market floatation. The seven year old company has filed documents with the aim to raise $1 billion from stock market investors.
News breaking, celeb gossip making
Twitter has grown to be ever more important to news breaking, celeb gossip and populist TV chat than other social networks. The platform seems to have an immediacy that appeals to such events. As noted by Reuters it is the way that we heard of the first news of the US military assault on Osama bin Laden's compound. Also it was used widely to stir the people in the Jasmine revolution and as the following dominoes fell.
Twitter currently has 218 million monthly users from whom 500 million tweets are sent every day. For getting cash in, the company is heavily reliant upon advertising. The BBC reports that 85 per cent of revenue is from advertising while most of the rest of its income comes from licensing its data.
Still losing money
Twitter has recently enjoyed large revenue growth but it is still losing money and always has done. The most recent full year revenue figures show that revenue almost tripled to $316.9 million in 2012 (ahead of analyst expectations). Things are looking better in the first half of 2013; Twitter has posted revenue of $253.6 million and a loss of $69.3 million. These figures look comparable to Facebook’s financial history, which had a similar past of greater revenue and diminishing losses before swinging to profits.
Not $1 billion, but $10 billion or more
The $1bn figure is stated just for documentation registration purposes – it will change to somewhere between $10bn and $15bn say analysts. Twitter will be listed under the symbol TWTR, however we do not know as yet if it will be on the books of the Nasdaq or New York Stock Exchange. The IPO is expected to hit the markets before the end of November.