Easy come, easy go
One of the most seductive things about ‘social networking' sites like Facebook and Twitter is that you can apparently quantify your popularity by the number of ‘friends' or ‘followers' that you've managed to accumulate on the respective sites.
Of course this is not so much a measure of your outright popularity, but of your pro-activity in these social networking environments. And the more conspicuous you make yourself online, the more you're likely to be the target of spammers.
Twitter has moved to address its growing spam problem, and address what it calls "data inconsistencies", by purging follower counts, leading to an overnight plunge for many users. HEXUS.channel can report that today it is around ten percent less popular on Twitter than it was yesterday.
In an apparently unconnected move, Twitter has also published a guide, called Twitter 101, which describes how businesses can get the best out of it.
Electronics retailer Best Buy is one company that seems to have jumped on the Twitter bandwagon with both feet, launching a service called TWELPFORCE, through which you can interact with a large number of identikit Best Buy ‘agents'. Below is a video representation of the concept.