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AMD discrete GPU market share enjoys slight uplift in Q1 2016

by Mark Tyson on 19 May 2016, 11:31

Tags: AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA)

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AMD has been clawing back discrete GPU market share from rival Nvidia over recent months. Late last year we saw the red team pushing back slightly against the dominance of the green team, via figures from Jon Peddie Research. This week Mercury Research published its GPU market figures from Q1 2016, which show that AMD is keeping the upwards momentum on its side. Unfortunately, for all GPU makers, the big picture is that the whole market is down over 10 per cent in this most recently reported quarter.

Tech site PCPer got its hands on the latest GPU market report from Mercury Research, and relays that AMD increased its market share, quarter-to-quarter by 3.2 per cent, to gain a total 29.4 per cent of the discrete GPU market in Q1 2016. It is noted that while AMD has achieved a decent gain, the Radeon range has, in recent history, enjoyed a much larger slice of the GPU market share pie.

Breaking down the discrete GPU figures between desktop and laptop graphics results in the following table:

From the breakdown above, you can see AMD did particularly well in mobile graphics and is a much closer rival to Nvidia in this segment. The desktop market share remains very strong for Nvidia with an inferred >75 per cent hold.

Mercury had a couple of interesting observations to draw from its recent research. On the red/green feud it says that AMD's gains are thanks, in part, to its renewed emphasis on quality drivers and efforts by the graphics dedicated Radeon Technologies Group. On the market sagging as a whole, Mercury thinks that the expectations of next-gen GPUs from both teams has reduced market appetite for graphics cards right now.

Looking to quarters ahead, it seems like Q3 will be the stage of a vital battle in the GPU wars, with both red and green teams pushing out their latest wares with the backing of a multitude of AiB partners.



HEXUS Forums :: 39 Comments

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Well, I wish all the luck for Polaris to rise AMD up in the game, I'm curious to see what's next.
Maybe their new chips will be interesting enough for laptops?

Also, no news on Zen? It's a big year for AMD.
Would it be safe to say that it isn't that AMD is increasing their market share, if my maths is right they sales of discrete GPUs went down, but a case of Nvidia customers being more reluctant to buy with pascal on the horizon?
Afrocomb
Would it be safe to say that it isn't that AMD is increasing their market share, if my maths is right they sales of discrete GPUs went down, but a case of Nvidia customers being more reluctant to buy with pascal on the horizon?
But why would that make anyone more inclined to buy AMD? Pascal around the corner theoretically should mean that ALL GPU sales are down.
Hmm they forgot to add consoles into the piece of math… believe that AMD has full power there, so yeah AMD is far from beaten in any platform, mainly as they both deliver GPU + CPU's to those platforms… and how many PS4 and XBOX 1 is there not out there?
I tend to look at the sky high prices for graphics cards in amazement. Could build a whole PC for the cost of one card. I don't game as such so it's not in my equation but I tend to think why not lower the prices be a really big amount and make them viable to all. OK R&D takes money but making sales 100% better and quicker would bring more money in at a faster rate. Seems logical to me anyways.