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Samsung squeezes 20 per cent more from Apple for CPUs

by Mark Tyson on 13 November 2012, 17:00

Tags: Apple (NASDAQ:AAPL), Samsung (005935.KS), PC, iPhone, iPad

Quick Link: HEXUS.net/qabo5n

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Yesterday it was reported in the Chosun Ilbo, South Korea’s most popular newspaper, that Samsung has raised the price of processors sold to Apple by 20 per cent. It is well known that Apple has been making strides to reduce its reliance upon the South Korean company’s components ever since the flaring up of the acrimonious court cases these pair are now famous for. One component Apple is unable to source from other suppliers is the central processor. Knowing this, it seems like Samsung has decided to turn the proverbial screw.

The Wall Street Journal reports that “Samsung Electronics recently asked Apple for a significant price rise in the application processor. Apple first disapproved it, but finding no replacement supplier, it accepted the increase.” Samsung has a contract to supply Apple with applications processors until 2014 but it seems like the price wasn’t fixed. The FT says that Apple has contacted TSMC with regard to producing mobile processors but that the Taiwanese chipmaker “could not meet the technological requirements” at this time.

+ 20% more expensive

Early in September we found out about Apple shifting its sources of memory chips while readying stockpiles of iPhone 5 smartphones for launch. Various new media couldn’t agree whether the changes were due to the legal enmity between the firms or not. However despite earlier rumours the iPad mini had more Samsung components than we expected; not just the processor but also the display driver and screen.

In a related development within Samsung, the vice president in charge of strategic marketing of memory chips, Hong Wan-hoon, has been demoted. Hong had been Samsung’s main contact with Apple since 2007 and his demotion, just one month before the company’s annual reshuffle, gives us a hint that this successful Apple processor price-rise initiative wasn’t his idea. In the last year Samsung supplied Apple with about 130 million processors and more than 200 million are expected to be supplied this year. The extra 20 per cent will make a big difference to both companies.

At the time of writing Samsung and Apple representatives haven’t yet commented upon these reports.



HEXUS Forums :: 22 Comments

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It's about time Samsung!! Apple would be nothing without Samsungs chips and yet they try and sue Samsung and become enemies? When they rely on Samsung to make some of the most important bits in Apples products.

I hope Apple sells millions/billions of devices next year, it's just making Samsung stronger and stronger. I wonder if this has anything to do with HTC making a deal with Apple? Who knows, it's just good news :D
There must be some serious lack of communication within Apple. I don't doubt that someone knew Samsung was only company that could handle the quantities Apple require. Either nobody told the Lawyers or more worryingly they didn't care and the people who did don't have the power to reign the lawyers in.
their legal team was to busy going after every company doing well in the mobile device market for fictional patents that they didnt have time to make it a solid agreement :P.
20%?? I would have made it at least 50% to show my disapproval of apples legal tactics.
I'd have doubled the price...but then I'm a nasty so and so