Even more
In relation to Digital Television Networks:
ACTION 7 - DECISION
We will consider at what point and at what cost the standard offer provided by the
Digital Television Switchover Help Scheme could have a return path capability, and we will ensure that such capability is available as an option.
ACTION 8 - DETAILED ANALYSIS
We will examine how the marketing and communications activity around Digital
Switchover could be enhanced to use the region-by-region programme of publicly funded information and advice on one form of digital transition to provide impartial information on wider opportunities of digital beyond digital broadcast television.
In relation to Digital Radio Networks:
ACTION 9 - DECISION / LEGISLATION
We will take action to support DAB digital radio in seven areas:
- We are making a clear statement of Government and policy commitment to enabling DAB to be a primary distribution network for radio;
- We will create a plan for digital migration of radio, which the Government intends to put in place once the following criteria have been met:
- When 50% of radio listening is digital;
- When national DAB coverage is comparable to FM coverage, and local DAB reaches 90% of population and all major roads. - We will create a Digital Radio Delivery Group which includes the retailers, the Transmission Networks, the BBC, the Commercial Radio Companies, the Car
Manufacturers, consumer representatives and the device manufacturers, whose role would be to increase the attractiveness, availability and affordability of DAB and to advise on the Digital Migration Plan. - We will work with the BBC to explore how they could extend their digital radio coverage to replicate at least current FM analogue coverage.
- As recommended by the Digital Radio Working Group, we will conduct a cost-benefit analysis of digital migration.
- We will consult on new legislation to allow a one-off five-year extension of existing community radio licences, to bring them in line with other radio licences and recognise the important role they have in delivering social gain. We also intend to re-consider the rationale for the current restriction of 50% of funding from any one
source. - We will commission an independent expert examination of the economic viability, continuing social contribution of, and most effective delivery methods for, local
radio services and the relevance of the existing localness legislation.
DIGITAL CONTENT
In relation to the Economics of Digital Content:
ACTION 10 - DETAILED ANALYSIS
In the final report we will examine measures needed to address the challenges for digital content in more detail, including opportunities for providing further support to foster UK creative ambition and alternative funding mechanisms to advertising revenues.
In relation to Rights and Distribution:
ACTION 11 - INITIAL ASSESSMENT
By the time the final Digital Britain Report is published the Government will have explored with interested parties the potential for a Rights Agency to bring industry together to agree how to provide incentives for legal use of copyright material; work together to prevent unlawful use by consumers which infringes civil copyright law; and enable technical copyright-support solutions that work for both consumers and content creators. The Government also welcomes other suggestions on how these objectives should be achieved.
ACTION 12 - INITIAL ASSESSMENT
Before the final Digital Britain Report is published we will explore with both distributors and rights-holders their willingness to fund, through a modest and proportionate contribution, such a new approach to civil enforcement of copyright (within the legal frameworks applying to electronic commerce, copyright, data protection and privacy) to facilitate and co-ordinate an industry response to this challenge. It will be important to ensure that this approach covers the need for innovative legitimate services to meet consumer demand, and education and information activity to educate consumers in fair and appropriate uses of copyrighted material as well as enforcement and prevention work.
ACTION 13 - LEGISLATION / REGULATORY REFORM
Our response to the consultation on peer-to-peer file sharing sets out our intention to legislate, requiring ISPs to notify alleged infringers of rights (subject to reasonable levels of proof from rights-holders) that their conduct is unlawful. We also intend to require ISPs to collect anonymised information on serious repeat infringers (derived from their notification activities), to be made available to rights-holders together with personal details on receipt of a court order. We intend to consult on this approach shortly, setting out our proposals in detail.
In relation to the provision of Original UK Content:
ACTION 14 - DETAILED ANALYSIS
To inform whether any change to the merger regime is yet desirable or necessary in relation to the local and regional media sector, the Government will invite the OFT, together with Ofcom and other interested parties, to undertake an exploratory review across the local and regional media sector and make appropriate recommendations.
ACTION 15 - DETAILED ANALYSIS
The existing Terms of Trade between the independent producers and broadcasters have worked well. In light of new entrants to the market, new business models and new distribution channels, it makes sense to have a forward look at how the relationship between independent producers and those who commission their ideas could evolve. This review will focus on the appropriate rights holding agreements and definitions required for a multi-platform digital future, on the overall health of the sector and on continuing to ensure that viewers, listeners and users get the best and most innovative content and programming.
ACTION 16 - DETAILED ANALYSIS
In the final Digital Britain Report, we will establish whether a long-term and sustainable second public service organisation providing competition for quality to the BBC can be defined and designed, drawing in part on Channel 4's assets and a re-cast remit. It would be a body with public service at its heart, but one which is able to develop flexible and innovative partnerships with the wider private and public sector. While it makes sense to begin by looking at public sector bodies- Channel 4 and BBC Worldwide- the Government is currently evaluating a range of options and organisational solutions for achieving such an outcome.
In relation to Network Universal Connectivity:
ACTION 17 - DECISION
We will develop plans for a digital Universal Service Commitment to be effective by 2012, delivered by a mixture of fixed and mobile, wired and wireless means. Subject to further study of the costs and benefits, we will set out our plans for the level of service which we believe should be universal. We anticipate this consideration will include options up to 2Mb/s.
ACTION 18 - DECISION
We will develop detailed proposals for the design and operation of a new, more broadly-based scheme to fund the Universal Service Commitment for the fully digital age - including who should contribute and its governance and accountability structures.
In relation to the take-up of universally available broadband:
ACTION 19 - DECISION
We will encourage the development of public service champions of universal take-up.
The Digital Inclusion Action Plan recommended the appointment of a Digital Inclusion Champion and expert taskforce to drive the Government's work on digital inclusion.
Clearly, the work of the Champion will be important in encouraging take-up.
ACTION 20 - INITIAL ASSESSMENT
We are inviting the BBC to play a leading role, just as it has in digital broadcast, through marketing, cross-promotion and provision of content to drive interest in taking up broadband. With other public service organisations, the BBC can drive the development of platforms with open standards available to all content providers and device manufacturers alike.
ACTION 21 - INITIAL ASSESSMENT
EQUIPPING EVERYONE TO BENEFIT FROM DIGITAL BRITAIN
A Public Service Delivery plan: we commit to ensure that public services online are designed for ease of use by the widest range of citizens, taking advantage of the widespread uptake of broadband to offer an improved customer experience and encourage the shift to online channels in delivery and service support.
In relation to Digital Media Literacy:
ACTION 22 - LEGISLATION / REGULATORY REFORM
The current statutory and specific remit on Media Literacy is contained within s.11 of the Communications Act 2003. As this report makes clear, since 2003 there have been significant market changes in the availability of digital technologies and how they are used. We will ask Ofcom to make an assessment of its current responsibilities in relation to media literacy and, working with the BBC and others, to recommend a new definition and ambition for a National Media Literacy Plan.
This interim report sets out the background to these actions and the analysis on which they are based, as well as providing more detail on how we intend to fulfil them.
