Mr Adam Lee brings extensive sales and market knowledge to PLDS brands
Philips & Lite-On Digital Solutions (PLDS) has announced the appointment of a new sales representative for the UK.
Mr Adam Lee joined PLDS in March 2012, having previously worked for almost 5 years at Seagate where his roles included Channel Sales for Nordics and Netherlands, Senior Business analyst, and Senior Pricing analyst.
"I joined the PLDS team in March and I am very enthusiastic about the company, our team, the products and the markets we are working within. IT hardware is a fast moving business and the communication is fast - you need to stay sharp and watch the market closely".
PLDS represents three individual brands. Lite-On specialises in optical storage devices, offering a wide portfolio of Blu-ray and DVD drives. Plextor targets the higher segments in the market with excellent warranty and service conditions and a diverse portfolio of storage solutions including Solid State Disks. Finally, PLDS carries HP licensed optical drives to offer a strong well-known brand with maximum exposure where it is needed, such as the retail sector. Mr Lee is keen to support distributors and second tier customers across each brand:
"It is my ambition to maximize our strength and penetration of our products which are known as some of the most competitive. At the moment we are working closely with important distribution partners such as Ingram Micro, CCI and Enta, big e-tailers, such as Scan, Amazon, and eBuyer, and retailers like DSGI, Argos, and Maplin to name a few."
The demand for Solid State Disks is seeing tremendous growth in the market. Mr. Lee, confident in the performance and test results of Plextor SSDs, says "This is only the start - PLDS wants to grow and become a major influence in the UK. Especially with the support of Plextor SSDs, we can and want to be one of the key players in the Market".
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation and is is responsible for the sales, marketing and service of Lite-On branded Optical Disc Drives in Europe. The strong combination of R&D and production capacity makes the joint venture PLDS a leading company in the optical storage industry.
Plextor is a leading brand of high-performance digital media solutions for professionals, consumers and enterprises. Since entering the European market in 1994, Plextor has introduced a number of award winning products, including Solid State Disks, CD/DVD recordable drives, Blu-ray drives, Portable HDD storage solutions, Media Players and Networked Attached Storage devices.
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