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Posted by DeLaVeGaGR - Thu 25 Feb 2016 11:43
The main reason for the low sales is that many people just like my self are waiting for the new CPUs and GPUs from AMD,i see no point upgrading my R9 290 to a 390 series.
Posted by shaithis - Thu 25 Feb 2016 11:57
Not surprising with the wait to the end of the year for Zen!

The CPU market is completely stagnant at the moment, even for those with upgradeitus.

We are waiting to see the next iteration of GPUs and to see the performance demands of VR, plus graphics cards seem to be at an all-time high in terms of price. Those not waiting for VR have mostly seen performance requirements plateau as the knock-on effect from the next-gen consoles has stabilised.

When I look at hardware now, I can only think “meh” and I am running IVB cpus and 700-series GPUs still.
Posted by cheesemp - Thu 25 Feb 2016 12:08
I've put off buying a 380 waiting for the next gen. You'd need to be desperate to buy one now really. I'm sure things will pick up once the 400 series are out….

(It worries me how bad intel and nvidia will be if they become the sole supplies for PCs.)
Posted by malfunction - Thu 25 Feb 2016 12:21
cheesemp
(It worries me how bad intel and nvidia will be if they become the sole supplies for PCs.)

It's almost at the stage where I feel I should go out and buy something AMD as a charitable donation - though I doubt they make much money from a low end Kabini or Kaveri chip and I'm not sure I'm feeling that generous.
Posted by scaryjim - Thu 25 Feb 2016 13:08
shaithis
… graphics cards seem to be at an all-time high in terms of price. …

I suspect in dollar terms they're still comparable, but the pound is currently in the tank - it's at a seven-year low. The kicker is that if you bought between 18 months and 2 1/2 years ago - a not unreasonable upgrade cycle for a gaming enthusiast - dollar-price-equivalent parts will cost 15% - 20% more in the UK. That's going to leave you with a reasonable chance of your new card, at the same price as your old card, having very similar performance: not what you're looking for in an upgrade.

That said, I think the real market share problem for AMD is not with its higher end cards but with the key targets in the lower end of the market. The 750 & 750 Ti remain the best bus-powered cards available, and the GTX 950 is the best value option for 1080p gaming. AMD simply don't have current products to answer those two key volume-selling niches.
Posted by jag272 - Thu 25 Feb 2016 13:28
Ye this isn't really too surprising honestly, were getting to the point where a lot of the big releases of this year are starting to come to fruition.

I'm looking at upgrading my PC a bit for example, but while I could buy a 970/390 now, it seems like more so than usual this year is going to become a significant leap in GPU performance with DX12 and HBM as well as 14NM. Unless my 760 conks out which it certainly shouldn't, it seems more logical to wait for Polaris and Pascal.

And to an extent the same applies to CPUs, Intel don't really have much coming around this year I don't believe, but with AMD Zen around the corner and a new chipset with it, theres little reason to upgrade now until that comes out if you're going AMD.

It's the usual case of only upgrade when you need to I think, but with the added discouragement of theres something unusually big around the corner, bigger than usual, which is just making upgrading now that bit less likely than it would have been this time last year.

Rumour has it Pascal GPUs have been seen shipping to testing facilities, so it certainly seems like we might have a very big summer this year or something.
Posted by Jowsey - Thu 25 Feb 2016 13:31
malfunction
It's almost at the stage where I feel I should go out and but something AMD as a charitable donation - though I doubt they make much money from a low end Kabini or Kaveri chip and I'm not sure I'm feeling that generous.

Good look trying to put that on a tax return to claim the Gift Aid as well! You'll sharp get a return letter!
Posted by DanceswithUnix - Thu 25 Feb 2016 13:41
cheesemp
I've put off buying a 380 waiting for the next gen. You'd need to be desperate to buy one now really. I'm sure things will pick up once the 400 series are out….

(It worries me how bad intel and nvidia will be if they become the sole supplies for PCs.)

I was desperate (my son's GTX460 died) so I did buy a 380.

I tell myself that while the top end might get much better, I'm not convinced the £150 I spent will get me a massively better 480 card than the 380 is.

As for Intel and Nvidia, I think they are too busy slinging mud at each other to worry about AMD.
Posted by Percy1983 - Thu 25 Feb 2016 14:57
I will say me 3570k is starting to become due for an upgrade and I am waiting for Zen before doing it,this isn't a certain sale for AMD but if they have a processor for less than £200 which beats intel at the same price point they have me, I may go up the scale depending on performance and my demands are getting higher (more than gaming).

As for Polaris/Pascal, I think my crossfire 290xs should hold up well for a while so may not bother with either unless something really special happens.
Posted by Corky34 - Thu 25 Feb 2016 16:14
DeLaVeGaGR
The main reason for the low sales is that many people just like my self are waiting for the new CPUs and GPUs from AMD,i see no point upgrading my R9 290 to a 390 series.

That's understand but what isn't is why they're losing market share, for that to happen people must be either swapping to the other side or chucking out their old stuff and not replacing it.
Posted by scaryjim - Thu 25 Feb 2016 16:42
Corky34
… isn't is why they're losing market share, for that to happen people must be either swapping to the other side or chucking out their old stuff and not replacing it.

A lot depends on what market they're measuring and at what point they're measuring share: and there are NO details in this article or the linked one to give any indication to that. If they use “market share” to mean “share of the market in that quarter” then people don't need to be replacing or binning AMD kit, they just need to not be buying new AMD kit.

In fact share of shipments is by far the easiest and most reliable measure of any market, whilst total installed user base is essentially impossible to measure with any accuracy. Combine that with the complete lack of evidence presented by either the hexus article or its source…
Posted by [jF] - Thu 25 Feb 2016 17:06
AMD, on the edge….
Posted by CAT-THE-FIFTH - Thu 25 Feb 2016 17:22
What sources are these? Last quarter AMD saw better sales. Sounds like a slow news day clickbait article.
http://jonpeddie.com/publications/market_watch
Posted by mers - Thu 25 Feb 2016 17:28
I'm not a “Fan Boy ” to any brand but have extensively supported AMD since 386 days building for myself and countless others mostly governed by “ Bang for Buck” value. Their early days were supported by American Defence contracts. Just to say that even Intel fanboys should not gloat over this , if AMD ever went under then Intel would have the monopoly and probably price their chips out of our reach. I'm still running a Phenom 11 X4 965 Be with a Radeon 5770 , this does everything I need standing on it's head , I'm not a gamer and strikes me I see no benefit to upgrade at all.I do get tempted sometimes, ( New Toy syndrome. Lol. ) Performance wise for me, I'm doing OK since adding an SSD. As said I don't game ( or rarely , kiddie moment , I'm an oldie)so DX12 is of no concern and no way is that Win10 piece of garbage going on any of my PC's , they stay at Win7 or go Linux at some point. So SkyFlake and future chips are a no , no. I just sincerely hope AMD can pull themselves up , we need them there , all of us.
Posted by maxp779 - Thu 25 Feb 2016 17:33
Well they have garbage Linux drivers so im stuck on windows if I want to play games and my current R9 280X sounds like a jet engine sometimes. Thats probably more Sapphires fault than AMD's but still… it does leave a sour taste.

That said im surprised how bad its gotten for AMD! They have usually got the best price/performance ratio. Ive been using ATI/AMD cards since 2004 with a 9800PRO/X1900XT/HD5850/R9 280X and they've all been great performance wise. Apart from the issues with my 280X they put out pretty good cards mostly.
Posted by Percy1983 - Thu 25 Feb 2016 17:44
It is amazing, as mentioned to many of us they have been best price/performance on GPUs most of the time so those of us in the know have bought them.

I suppose its the halo effect, people google the fastest GPU, see Nvidia see the price and then move down the scale until they can afford it.
Posted by CAT-THE-FIFTH - Thu 25 Feb 2016 23:29
Percy1983
It is amazing, as mentioned to many of us they have been best price/performance on GPUs most of the time so those of us in the know have bought them.

I suppose its the halo effect, people google the fastest GPU, see Nvidia see the price and then move down the scale until they can afford it.

Its a clickbaity article - AMD actually increased desktop marketshare in Q4 2015. Sure it is not the only area of importance but I like to know whether this is WCCFTECH or Fudzilla level “industry sources”.
Posted by SiliconAudio - Fri 26 Feb 2016 03:50
AMD are too far gone to recover. They needed Zen 6 to 12 months ago to fend off collapse. Too little, too late IMHO. Zen will be AMD's Dreamcast - the last CPU they make before they disappear into the mists of time.

Tech editors everywhere have already drafted their obituaries. R.I.P AMD. Anyone holding out for the new CPUs/GPUs are going to be unsupported within a few months when AMD have gone. You'd have to be nuts to put your hard earned cash into anything AMD.
Posted by CAT-THE-FIFTH - Fri 26 Feb 2016 10:06
SiliconAudio
AMD are too far gone to recover. They needed Zen 6 to 12 months ago to fend off collapse. Too little, too late IMHO. Zen will be AMD's Dreamcast - the last CPU they make before they disappear into the mists of time.

Tech editors everywhere have already drafted their obituaries. R.I.P AMD. Anyone holding out for the new CPUs/GPUs are going to be unsupported within a few months when AMD have gone. You'd have to be nuts to put your hard earned cash into anything AMD.

More gullible people believing slow news day articles. You did realise the last JPR indicated Nvidia sold 7% less desktop cards and AMD gained 6% more sales?

AMD were in a worse situation in 2008.

So using that stupid excuse you never bought anything AMD since then?

Who are these sources they talk off?
Posted by DanceswithUnix - Fri 26 Feb 2016 10:06
SiliconAudio
AMD are too far gone to recover. They needed Zen 6 to 12 months ago to fend off collapse. Too little, too late IMHO. Zen will be AMD's Dreamcast - the last CPU they make before they disappear into the mists of time.

Tech editors everywhere have already drafted their obituaries. R.I.P AMD. Anyone holding out for the new CPUs/GPUs are going to be unsupported within a few months when AMD have gone. You'd have to be nuts to put your hard earned cash into anything AMD.

Well that's cheerful! Sega still exist you know.
Posted by CAT-THE-FIFTH - Fri 26 Feb 2016 10:16
DanceswithUnix
Well that's cheerful! Sega still exist you know.

He is just another person who is desperate for AMD to go down since he probably bought an Nvidia card and wants to justify his purchase or more likely one of the Rollo types.

Interesting how you get one of the random low post people always saying these things. Something I noticed here for years.

Unfortunately for him companies like Airbus and Boeing have invested in AMD graphics for flight visual display systems for commercial and military aircraft in the last year.

Long term supported contracts too.

Not indicative of a company going bust any soon.

Yet if the two major airliner companies feel fine investing in AMD it makes laugh at the so called enthusiasts who are saying not to buy their cards anymore since they won't get supported.

I expect the same lot should take trains now since airliners like the A380 uses critical parts from a company which will be gone in 5 seconds!

:rolleyes:
Posted by Corky34 - Fri 26 Feb 2016 10:26
CAT-THE-FIFTH
You did realise the last JPR indicated Nvidia sold 7% less desktop cards and AMD gained 6% more sales?

The latest JPR research shows 4th Qtr of 2015 looked like this…AMD increased 5.2%, Nvidia increased 8.4%, and Intel increased 1%

Maybe DigiTimes was referring to this…

When they mentioned AMD losing market share.
Posted by CAT-THE-FIFTH - Fri 26 Feb 2016 10:34
Corky34
The latest JPR research shows 4th Qtr of 2015 looked like this…AMD increased 5.2%, Nvidia increased 8.4%, and Intel increased 1%

Look at discrete card sales - Nvidia gained more on mobile and AMD gained discrete sales on desktop from them.

They both gained marketshare from Intel.


The people here saying don't buy AMD cards are desktop users and AMD total marketshare including IGPs is still a bit more than Nvidia. Add consoles into that and they you will realise total marketshare is still much more and JPR does not include that.

It's just another stupid clickbait article in a slow period of the year made by DT.

Also I predict the follow up news articles.

If AMD marketshare does not collapse like they say the next “news” article will say industry sources surprised AMD marketshare and demand has bucked the trend.

If it does,“confirming what are sources said….”.

Either way they win and can make up clickbait article.

Plus my prediction is AMD and Nvidia will have less sales in Q1 2016 - in fact probably like most electronics companies for the last few decades unless there is some major launch.

I wonder why - there is no big present giving day during q4 2015 which has happened for years?? Oh wait!
Posted by scaryjim - Fri 26 Feb 2016 12:19
Corky34
… Maybe DigiTimes was referring to this… When they mentioned AMD losing market share.

Interesting interpretation, since “this” is a table showing AMD gaining market share quarter-on-quarter ;)

The linked Digitimes article quotes NO sources at all. The JPR research you linked actually paints quite a rosy picture for AMD - up 30% in notebook graphics shipments (despite a slight decrease in mobile dGPU), and almost 7% in desktop dGPUs (compared to nvidia's 7.5% drop in desktop), for an overall > 5% increase in the previous quarter. They're not outstripping the market, but they're holding relatively steady.

The big increase for nvidia recently - again according to your JPR figures - was notebook. And the one thing we know about polaris is that it's hugely energy efficient, offering desktop GTX 950 performance at notebook dGPU TDPs. If anything, the JPR research tells me that AMD are perfectly positioned to execute exactly the product they need to support the weakest area of their GPU market performance…
Posted by DanceswithUnix - Fri 26 Feb 2016 13:04
Interesting AoS benchmark article on S/A recently: http://semiaccurate.com/2016/02/24/looking-at-directx-12-performance-in-ashes-of-the-singularity/

They have an FX8370 running at 80% of the performance of an i7. More amusingly, just watch the old 955BE take off from an almost slideshow like 9.8fps to 34fps. Man those old DX11 AMD drivers sucked!



Also mentions on there that AotS is being ported to Vulkan.

AMD are generating a lot of news headlines. Was reading just now: http://wccftech.com/amd-multiple-wins-steamvr-nvidia-top-spot/
GeForce GTX Titan, 780 Ti and 780 cards that were selling for $500, $700 and even $1000 just a couple of years ago can’t keep up in Valve’s VR benchmark with the R9 290X and 290 Radeons that sold for $550 and $400 in the same period.

and more red than green on the graphs.

I think if they keep going the way they are, they should be just fine.
Posted by Corky34 - Fri 26 Feb 2016 13:09
scaryjim
Interesting interpretation, since “this” is a table showing AMD gaining market share quarter-on-quarter ;)

I was looking at the last year share change, who knows where Digitimes got their information, like you said no sources were given, if i had to guess though that chart seem the most likely candidate for their source as it was only release yesterday and it's the only part of the JPR research that shows AMD losing market share.

Like most (sensible) posters have already said the Digitimes “article” would probably fall down if a gnat passed wind. :)
Posted by DanceswithUnix - Fri 26 Feb 2016 13:23
maxp779
Well they have garbage Linux drivers so im stuck on windows if I want to play games and my current R9 280X sounds like a jet engine sometimes. Thats probably more Sapphires fault than AMD's but still… it does leave a sour taste.

Well I was pretty much gaming on Windows anyway, the AMD Linux drivers have been OK so far and enough for an occasional play of Civ or tower defence. I was put off staying with Nvidia by the lack of open source drivers. Looks like 900 series are finally unlocked and will get some drivers eventually, but it seemed a pretty bad indicator of how Nvidia view open source support.

So Nvidia is just a different kind of garbage, you can't win :(
Posted by scaryjim - Fri 26 Feb 2016 13:38
DanceswithUnix
… Man those old DX11 AMD drivers sucked! …

True dat. Shame really, given that their own CPUs were the ones hit worst by it! Nvidia's DX11 driver is, AFAIK, much more efficient, so they'll likely see much smaller gains moving to DX12.

Have to say that PII result gives me hopes that with a GPU upgrade my Q6600 might have life in it yet….! ;)
Posted by kompukare - Fri 26 Feb 2016 14:17
DanceswithUnix
Man those old DX11 AMD drivers sucked!

That monster thread about AotS on Anandtech (close to 1,000 posts now) has, amongst the usual thread crapping ‘expected’ on any AT thread which mentions AMD, some interesting speculation from people who actually seem to understand the graphic programming.

One of which is that the very hardware scheduler which AMD introduced with GCN (Nvidia have moved to software schedulers) really needs Async Compute to shine, but because the scheduler is not software it is actually very hard for AMD to split their load across multiple cores like Nvidia can. So, while there was rumour about AMD looking for someone with great threading experience (one of those LinkedIn rumours, I think) if it is a hardware feature there may not be much they can do.

So it looks like they are very well positioned for DX12 as long as Nvidia don't bribe developers to take the Async code out. And it would be a matter of deliberately taking it out since almost everything is developed for console first and Async is important to fully utilise the console hardware.

Recent games and drivers have shown even the original Tahiti (7970/7950 and R9-280X/280) doing really well against their far better selling Kepler competition with 7970/280X sometimes being faster 780Ti. Hawaii (R9-290/X and R9-390/X) is starting to pull ahead of GTX970 now too in some games so if they same thing doesn't happen to the whole Maxwell generation too.

Of course, good longevity doesn't help AMD's marketshare though while a bit of planned obsolescence (which is what Kepler looks like more and more as time goes on) does wonders for Nvidia's profit. When you have near 80% of the market, you have to get your loyal customers (mugs) to upgrade regularly. Sell as little as possible (cost of manufacturer in terms of die size, quality of VRM circuitry etc.) for as much as possible. Did JHH say he admired Apple?

I rather suspect that with Pascal or later Nvidia will be forced to add back some of the ‘fat’ they trimmed for Maxwell. However, trimming the ‘fat’ and making a gaming only card is a major part of why Nvidia had better perf/w and adding that back in will not come free.
Posted by Corky34 - Fri 26 Feb 2016 14:42
kompukare
TSo it looks like they are very well positioned for DX12 as long as Nvidia don't bribe developers to take the Async code out. And it would be a matter of deliberately taking it out since almost everything is developed for console first and Async is important to fully utilise the console hardware.

If rumors are to be believed Async won't have such a deleterious effect on Pascal so by the time there's any/many DX12 titles it probably wont matter.
Posted by scaryjim - Fri 26 Feb 2016 15:16
kompukare
… because the scheduler is not software it is actually very hard for AMD to split their load across multiple cores like Nvidia can. So, while there was rumour about AMD looking for someone with great threading experience (one of those LinkedIn rumours, I think) if it is a hardware feature there may not be much they can do. …

I've seen plenty of speculation that part of the reason kepler/maxwell are so energy efficient is because nvidia took those scheduling functions out of hardware. Given how energy efficient polaris seems to be, it's not impossible that AMD have taken the hardware schedulers out - at least on some polaris designs. That would match up if they were looking for threading engineers…
Posted by CAT-THE-FIFTH - Fri 26 Feb 2016 16:24
scaryjim
I've seen plenty of speculation that part of the reason kepler/maxwell are so energy efficient is because nvidia took those scheduling functions out of hardware. Given how energy efficient polaris seems to be, it's not impossible that AMD have taken the hardware schedulers out - at least on some polaris designs. That would match up if they were looking for threading engineers…

Hardware scheduling is still there:
http://images.anandtech.com/doci/9886/Radeon%20Technologies%20Group_Graphics%202016-page-005.jpg

Most of the first GCN cards excluding the Tahiti based cores were competitive in performance/watt to Kepler.
Posted by DanceswithUnix - Fri 26 Feb 2016 16:34
kompukare
… but because the scheduler is not software it is actually very hard for AMD to split their load across multiple cores like Nvidia can.

That async scheduler is pretty recent hardware, and Nvidia scaling better onto lower performance CPUs isn't a recent problem.
Posted by SiliconAudio - Sat 27 Feb 2016 00:31
CAT-THE-FIFTH
SiliconAudio
AMD are too far gone to recover. They needed Zen 6 to 12 months ago to fend off collapse. Too little, too late IMHO. Zen will be AMD's Dreamcast - the last CPU they make before they disappear into the mists of time.

Tech editors everywhere have already drafted their obituaries. R.I.P AMD. Anyone holding out for the new CPUs/GPUs are going to be unsupported within a few months when AMD have gone. You'd have to be nuts to put your hard earned cash into anything AMD.


More gullible people believing slow news day articles. You did realise the last JPR indicated Nvidia sold 7% less desktop cards and AMD gained 6% more sales?

AMD were in a worse situation in 2008.

So using that stupid excuse you never bought anything AMD since then?

Who are these sources they talk off?

C'mon guys, even Lisa Su knows that if Zen fails to make a huge splash, they are gone-burgers. Zen is coming too late to make that splash. A few years ago, AMD decided they would not even try to compete with Intel for performance. Suddenly they've decided they are back in that game, right in the midst of a massive down-turn in PC sales. The established PC makers will stick with Intel unless there is a compelling reason to change. AMD want to sell Zen as a premium part, not in the bang-for-buck category - a position AMD can't live in, IMHO.

AMD is a victim of it's own stupid (non)strategic decision making. Hard to feel sorry for them.

AMD fans may like to think that the company can survive, but financial analysts know better:

http://www.investopedia.com/articles/markets/081415/advanced-micro-devices-bankruptcy-imminent.asp

The only truly gullible people are the enthusiasts who account for just a tiny proportion of component sales, who think AMD can drag itself out of the mire based on them sticking with the underdog. A few AMD fans building a few home PCs are not going to save this company.
Posted by SiliconAudio - Sat 27 Feb 2016 00:40
CAT-THE-FIFTH
DanceswithUnix
Well that's cheerful! Sega still exist you know.

He is just another person who is desperate for AMD to go down since he probably bought an Nvidia card and wants to justify his purchase or more likely one of the Rollo types.

Interesting how you get one of the random low post people always saying these things. Something I noticed here for years.

Unfortunately for him companies like Airbus and Boeing have invested in AMD graphics for flight visual display systems for commercial and military aircraft in the last year.

Long term supported contracts too.

Not indicative of a company going bust any soon.

Yet if the two major airliner companies feel fine investing in AMD it makes laugh at the so called enthusiasts who are saying not to buy their cards anymore since they won't get supported.

I expect the same lot should take trains now since airliners like the A380 uses critical parts from a company which will be gone in 5 seconds!

:rolleyes:

In these situations, 3rd parties tend to buy up the profitable pieces of the company when it gets broken up. The avionics stuff would be a tiny part of AMDs revenue - certainly not enough to keep the company afloat.
Posted by CAT-THE-FIFTH - Sat 27 Feb 2016 03:31
SiliconAudio
C'mon guys, even Lisa Su knows that if Zen fails to make a huge splash, they are gone-burgers. Zen is coming too late to make that splash. A few years ago, AMD decided they would not even try to compete with Intel for performance. Suddenly they've decided they are back in that game, right in the midst of a massive down-turn in PC sales. The established PC makers will stick with Intel unless there is a compelling reason to change. AMD want to sell Zen as a premium part, not in the bang-for-buck category - a position AMD can't live in, IMHO.

AMD is a victim of it's own stupid (non)strategic decision making. Hard to feel sorry for them.

AMD fans may like to think that the company can survive, but financial analysts know better:

http://www.investopedia.com/articles/markets/081415/advanced-micro-devices-bankruptcy-imminent.asp

The only truly gullible people are the enthusiasts who account for just a tiny proportion of component sales, who think AMD can drag itself out of the mire based on them sticking with the underdog. A few AMD fans building a few home PCs are not going to save this company.

SiliconAudio
In these situations, 3rd parties tend to buy up the profitable pieces of the company when it gets broken up. The avionics stuff would be a tiny part of AMDs revenue - certainly not enough to keep the company afloat.

What financial analysts - some random person on a random website who could be anybody - it's all bollocks. Some of these people actually post on tech forums and have been found out. I remember one of them who kept on going on AMD was doomed made a bad investment a decade with them and ever since has been putting them down on forums and writing investment “articles” on how they were doomed ever since.

You do realise in 1989 the WSJ which is a bit reputable said AMD would be bankrupt in a few years - oh wait…

They were meant to go bankrupt when they were in more debt in 2008 by random rubbish sites and hardware enthusiasts…oh wait.

Most of them wrote off companies like Apple,and then despite their superior investment advice we hit the biggest recession since 2008. Half of their predictions are rubbish.

Knew some childhood friends who went into investment banking with zero qualifications - it was all about the risk they could take and it was endemic of the whole industry.

Yeah,we see where that went.





If you want to panic that much you might as well leave Europe or the US and move to Australia. The UK economy is over 1.5 trillion pounds in debt which is 90% of our GDP and its only been worse during the two world wars.

People need to be more worried about UK PLC going bankrupt at this rate.

But going back to AMD, it's not the revenue of the aircraft deals for AMD which is important in this discussion.

You fail to realise AMD is the primary supplier if the graphics chips encompassing billions if dollars of Airbus commercial and military projects like the A380 and A400M and new generation Boeing airliner projects worth billions of dollars.



I know people who have worked on the avionics systems of some of these kind of projects at companies like Airbus and BAe systems - they won't be buying chips off companies going bankrupt anytime soon. That includes things like Eurofighter,Chinook etc.

Known people who worked on sensor packages for ESA missions too.

What you don't seem to understand is that embedded chip systems need support up to 5 to 10 years alone to make them viable for multi- billion dollar aeronautics projects. That includes both software and hardware level support including replacement parts.

The debugging and systems integration can take years - changes to critical systems like the visual display systems in the cockpits will mean recertification costs which can delay projects and deliveries which will incur penalty charges and lost sales which can be easily hundreds of millions of dollars.

Companies like Airbus and Boeing are not going to suddenly buy systems based around parts from a company which is going to die in two seconds.

Plus on top of that the US has interesting laws(unlike the UK) where they are allowed to restructure if things go really meh and plenty of successful US companies have done so. It's not like here where it's “oh balls” and that's the end.

This is why it makes me laugh that random panicking hardware enthusiasts on forums and so called investment sites who are more worried about shorting know more than multi-billion dollar companies like Airbus, Boeing,Sony or MS. Enthusiasts are the most gullible lot of all who desperately want to believe clickbait articles to make them feel better about whatever stupid brand of hardware they bought yesterday due to idiotic E-PEEN,or simply to do a Chicken Little.

But what does Airbus know - I expect they like all their Airbus A380s to soon have no support for the cockpit visual display systems too..


I am sure a compass will suffice! :rolleyes:

They obviously are not panicking for projects worth tens of billions of dollars using AMD tech.

Hence I have no worry about using them or panicking about whether they are going bankrupt or not.

Even companies like Tesco and Olympus despite having good financials had sudden discovered financial errors which affected them - this is why the term “Too big to fail” is apt.

Massive banks like Berings and BCCI failed,etc. Berings was destroyed by one person and once the US government investigated BCCI it all went tits up. But they all looked hunky dory a year before.

Modern companies can hide problems very well for years so in the end,nobody can say if any company is truely healthy.

People can be too linear on their thinking and not realise this.

I would be more worried with the perilous financial state of our economy and the continued cuts which will have more real world effects on us and our children.

Even then life goes on - no point worrying what might happen.

But hey YMMV.
Posted by SiliconAudio - Sat 27 Feb 2016 04:05
CAT-THE-FIFTH
This is why it makes me laugh random panicking hardware enthusiasts on forums and so called investment sites whi are more worried about shorting know more than multi-billion dollar companies like Airbus, Boeing,Sony or MS. They are the most gullible lot of all.

They obviously are not panicking for projects worth tens of billions of dollars using AMD tech.

Hence I have no worry about using them or panicking about whether they are going bankrupt or not.

I would be more worried with the perilous financial state of our economy and the continued cuts which will have more real world effects on us and our children.

Countries are like big banks, as they say, “too big to fail”. Comparing a company like AMD to a national economy is just stupid.

AMD's return on equity is currently sitting at -926.63% In other words, the company is bleeding its investors dry. Even if its new products absolutely killed, it would struggle to survive.

Sony and MS have gone x86. If AMD is not around for their next consoles, nobody will care as there are plenty of options out there.

Regarding the avionics, AMD are providing some embedded chips. The likes of Airbus Defense and Space will ensure they have enough stock on hand to service the gear for the lifespan of the equipment. AMD can crash and burn and Airbus can happily still support the product for the term of its support contracts. That's how this stuff works. I can still get spares for HP servers which contain chips that went out of production years ago. It's not dependent on the chip maker to stay in business, rather it is incumbent upon the system builder to ensure spares stock.

If you think AMD can't go bust because they have some chips in avionics equipment, you are wrong. And as mentioned, if this small fragment of AMD's business is valuable and profitable, the IP will be picked up in the fire sale.
Posted by CAT-THE-FIFTH - Sat 27 Feb 2016 04:47
CAT-THE-FIFTH
What financial analysts - some random person on a random website who could be anybody - it's all bollocks. Some of these people actually post on tech forums and have been found out. I remember one of them who kept on going on AMD was doomed made a bad investment a decade with them and ever since has been putting them down on forums and writing investment “articles” on how they were doomed ever since.

You do realise in 1989 the WSJ which is a bit reputable said AMD would be bankrupt in a few years - oh wait…

They were meant to go bankrupt when they were in more debt in 2008 by random rubbish sites and hardware enthusiasts…oh wait.

Most of them wrote off companies like Apple,and then despite their superior investment advice we hit the biggest recession since 2008. Half of their predictions are rubbish.

Knew some childhood friends who went into investment banking with zero qualifications - it was all about the risk they could take and it was endemic of the whole industry.

Yeah,we see where that went.





If you want to panic that much you might as well leave Europe or the US and move to Australia. The UK economy is over 1.5 trillion pounds in debt which is 90% of our GDP and its only been worse during the two world wars.

People need to be more worried about UK PLC going bankrupt at this rate.

But going back to AMD, it's not the revenue of the aircraft deals for AMD which is important in this discussion.

You fail to realise AMD is the primary supplier if the graphics chips encompassing billions if dollars of Airbus commercial and military projects like the A380 and A400M and new generation Boeing airliner projects worth billions of dollars.



I know people who have worked on the avionics systems of some of these kind of projects at companies like Airbus and BAe systems - they won't be buying chips off companies going bankrupt anytime soon. That includes things like Eurofighter,Chinook etc.

Known people who worked on sensor packages for ESA missions too.

What you don't seem to understand is that embedded chip systems need support up to 5 to 10 years alone to make them viable for multi- billion dollar aeronautics projects. That includes both software and hardware level support including replacement parts.

The debugging and systems integration can take years - changes to critical systems like the visual display systems in the cockpits will mean recertification costs which can delay projects and deliveries which will incur penalty charges and lost sales which can be easily hundreds of millions of dollars.

Companies like Airbus and Boeing are not going to suddenly buy systems based around parts from a company which is going to die in two seconds.

Plus on top of that the US has interesting laws(unlike the UK) where they are allowed to restructure if things go really meh and plenty of successful US companies have done so. It's not like here where it's “oh balls” and that's the end.

This is why it makes me laugh that random panicking hardware enthusiasts on forums and so called investment sites who are more worried about shorting know more than multi-billion dollar companies like Airbus, Boeing,Sony or MS. Enthusiasts are the most gullible lot of all who desperately want to believe clickbait articles to make them feel better about whatever stupid brand of hardware they bought yesterday due to idiotic E-PEEN,or simply to do a Chicken Little.

But what does Airbus know - I expect they like all their Airbus A380s to soon have no support for the cockpit visual display systems too..


I am sure a compass will suffice! :rolleyes:

They obviously are not panicking for projects worth tens of billions of dollars using AMD tech.

Hence I have no worry about using them or panicking about whether they are going bankrupt or not.

Even companies like Tesco and Olympus despite having good financials had sudden discovered financial errors which affected them - this is why the term “Too big to fail” is apt.

Massive banks like Berings and BCCI failed,etc. Berings was destroyed by one person and once the US government investigated BCCI it all went tits up. But they all looked hunky dory a year before.

Modern companies can hide problems very well for years so in the end,nobody can say if any company is truely healthy.

People can be too linear on their thinking and not realise this.

I would be more worried with the perilous financial state of our economy and the continued cuts which will have more real world effects on us and our children.

Even then life goes on - no point worrying what might happen.

But hey YMMV.

SiliconAudio
Countries are like big banks, as they say, “too big to fail”. Comparing a company like AMD to a national economy is just stupid.

AMD's return on equity is currently sitting at -926.63% In other words, the company is bleeding its investors dry. Even if its new products absolutely killed, it would struggle to survive.

Sony and MS have gone x86. If AMD is not around for their next consoles, nobody will care as there are plenty of options out there.

Regarding the avionics, AMD are providing some embedded chips. The likes of Airbus Defense and Space will ensure they have enough stock on hand to service the gear for the lifespan of the equipment. AMD can crash and burn and Airbus can happily still support the product for the term of its support contracts. That's how this stuff works. I can still get spares for HP servers which contain chips that went out of production years ago. It's not dependent on the chip maker to stay in business, rather it is incumbent upon the system builder to ensure spares stock.

If you think AMD can't go bust because they have some chips in avionics equipment, you are wrong. And as mentioned, if this small fragment of AMD's business is valuable and profitable, the IP will be picked up in the fire sale.

I actually know people who worked on projects like Typhoon,Chinook and ASRAAM regarding avionics and flight control systems,and those who worked on sensor packages for things like XMM-Newton. With embedded military and space systems - the systems themselves have to supported by the manufacturer upto 5 to 10 years. That means the systems integrators need parts support from AMD for that period - not a simple case of “stock piling” chips.

Do you honestly think that BOTH Airbus and Boeing would literally based their most important projects around parts from a company going bust soon:

http://www.deskeng.com/de/airbus-defence-space-adds-amd-gpus-opengl-drivers-display-systems/

https://community.amd.com/community/amd-business/blog/2015/05/12/amd-embedded-technology-takes-flight

That is in the LAST 12 MONTHS. These are NOT LEGACY contracts. They are new ones.

Unfortunately for you,both Airbus and Boeing have not agreed with you and have decided to use AMD based systems for their cockpit systems.

Do you even have any clue about the risk validation processes and the long term support projections they do for these projects??

These parts are validated to a totally different level to server parts with regards to support. Dude,my mate Bagnaj97 who posts on this forum works with servers - lots of my mates work in the computing industry.

These projects will last DECADES - do you really think Airbus and Boeing would want to take short term risks with support and having to go with alternate display systems(plus all the certification costs),when there are plenty of other companies which they might have used?

ATM,their choices don't seem to tally with your doom predictions.

These are not small chump change projects.

You seem incredibly desperate for AMD to crash and burn to a weirdly obsessive level. But then I remember in 2008,financial experts on tech forums and investment blogs said the same. Funny enough its been 8 years now.

27 years after the Wall Street Journal said it in 1989.

I suppose even a broken record…

Yet the same people are not worried about most of Europe and the US having terribad economies trillions of dollars in debt,many Eurozone countries on the edge and so on.

I never see any of the same posters ever posting in threads about the economy even though that affects far more of us in reality. I suppose priorities.

PS:

I am not going to really agree with any of your assessments.

Seen too many of the same things said over the last 15 years with AMD(yep its been that long!).

The same all broken record played again and again and again.

So we will need to agree to disagree.

Who knows AMD might go bankrupt next month or in 10 years or even 27 years.

Can let RNGesus predict that one. Probably be more reliable too.
Posted by Corky34 - Sat 27 Feb 2016 08:34
SiliconAudio
Suddenly they've decided they are back in that game, right in the midst of a massive down-turn in PC sales.

Ever considered why there's been a *supposed down-turn in PC sales?

*I call it supposed as the extent of the down-turn is a whole other argument in itself.
Posted by ETR316 - Sun 28 Feb 2016 03:03
Allow me to summarize. ZEN and Polaris should have been released 2 years ago.
Posted by watercooled - Tue 01 Mar 2016 21:28
Turns out by ‘lower’, they meant ‘higher’… http://www.jonpeddie.com/publications/add-in-board-report

:rolleyes:
Posted by DanceswithUnix - Wed 02 Mar 2016 07:41
SiliconAudio
Sony and MS have gone x86. If AMD is not around for their next consoles, nobody will care as there are plenty of options out there.

Console makers are complete tarts when it comes to technology. This round it looks like AMD were the best deal, but next round it could be an Nvidia ARM chip, back to MIPS, maybe IBM Power will get the gig again?
Posted by chockimon - Wed 02 Mar 2016 13:35
I want super quantum technology and I want it now. Even faster CPU's & GPU's using graphene technology would suffice. What's the hold up? Meanwhile Intel is about impress us with another 4ghz CPU. :(

http://www.extremetech.com/extreme/175727-ibm-builds-graphene-chip-thats-10000-times-faster-using-standard-cmos-processes

http://wccftech.com/graphene-transistors-427-ghz/