They only thing that could be better here from my perspective is that they have a version of this board with integrated WiFi which does not seem to have appeared over here.

While I know many find the combination of WiFi and desktops strange especially with the flexibility offered in in terms of home networking but I know many who still want it and with a small increase in price this board would be perfect for them.

MSI you aren't going to sell many boards when you are using bright red on them. I want a neutral board to go with my build that is purple and black. Yet there are so few (good ones) out there. Maybe it's just me though.

I think it is just you, Wozza365: I wouldn't normally comment on how “good looking” a motherboard is because I'd like to think myself as above such fickle comments. I have to say, though, that they've excelled in delivering clean lines and a clean, well contrasted layout here and would even stretch to say that this is a “sexy” job!

Good to see more boards now coming out without that stupid sata express interface, what was the point of that anyway - no sata express drives yet they just kept putting it on.
Looks like a good value for money, higher end MB.
I may have missed it (sometimes get selective blindness - can't see things in front of my face Ha Ha), but can you turn off or dim the LED's?