AMD are certainly trying to get customers on board with them by finding as many new and interesting ways as they can to engage with existing and potentially new customers, which is a good thing, they have RAPTR which allows both AMD and non-AMD users to take part and win prizes and now they are opening up this channel to try and drive customers to focus on the AMD product range which may also lead to a bigger uptake in sales of AMD products. All they need now are some great reasons to buy, which for the type of hardware I want to use, I think they still haven't quite got there yet, but I am hopeful that they will.