On the surface, a good step forward. It won't interest those buying high-end phones, but there's a lot, including me, not interested in £500 phones even if they're not just smart, but geniuses.

However, statements like “customised, fun and intuitive experience” worry me. It smacks of the self-interested, and un-remivable (without heroic measures) app-drivel that so many companies, like Samsung, clog up the front-end with. Or worse yet, customised tie-in front ends, like Amazon Fire.

So, even at that price, for me, EVERYTHING hsngs on usability. I don't expect iPhone hardware or feature-set, but I also don't expect it be “fun” in the sense that I can't remove ad-driven spam-apps, or privacy-invading nosiness, from it. If it is, I won't have one if they paid me to take it.

So …. interesting possibilities, but I'll wait fo find out a LOT more before getting excited. I approve of the theory, but implementation will be critical for me.

does cheap mean ugly? they could make an better design much better

That sounds monumentally cheap! How are they subsidising it?

Was wondering how Mozilla's phone OS would manage to get into the market (didn't stand a chance head on) but looks like this will do it long as its not complete crap.

Well looking at the performance in the video, it performs more than good enough already for something so cheap. And I imagine they still have some optimizations they can do, as she says in the video. I may pick one up if they make them available in the UK for £20 or something :)

$25 = £25 in reality. Exchange rates seldom translate into lower prices esp. as we have VAT and what not that increases the prices we pay for things!

at £25 I would buy one for nights out etc.

OilSheikh
$25 = £25 in reality. Exchange rates seldom translate into lower prices esp. as we have VAT and what not that increases the prices we pay for things!

Still ridiculously cheap I think. If I can get it here then I'm definitely going to pick one up. Want to get into HTML5 apps so this could help that as well :)