If these are to sit between the Asha and Lumia, then I'm guessing the prices are going to be pretty “budget” for Android smartphones. Like the design, and the 5MP camera in the XL, and they support uSD card storage …
However you won't be using the Google Play Store with these mobiles straight out of the box, your apps will come from the Nokia App Store.
… but having to rely on yet another 3rd party app store? That's a “fail” in my book - at least until someone in xda-developers figures out how to put Gapps on there.
Hopefully, Nokia will be “developer friendly” and make it easy to reflash with a custom ROM. In which case these could do pretty well imho.