A bit of a non-event article to me… Firstly, it's mainly about data roaming so the title is a bit misleading. Secondly, it only mentions the recent drastic reduction in cost in one sentence at the end.
The reality is, mostly you are using a different companies phone network when overseas or in the EU. You can't expect your home phone network to cover the cost, just like if you are in a poor signal area in the UK, the other networks don't cover it.
It also mentions people not using Twitter and Facebook while abroad. Try asking how many people would use mobile data to check these if it wasn't included in your contract and you would get similar results.
Overall, I feel most of this article is pretty obvious. Perhaps one day there will be reciprocal agreements between the phone companies like there are between the UK banks but the reality is, I wonder if there is enough incentive for them to do this and certainly not without the EU pushing for it.
p.s. There are a lot of countries in the world where you have to pay to use a cash point from different banks.
