We'll have to see how these perform, but initial response is that this is a shame for lower-end users. The existing Pentium range offered “almost” the full performance for low end/home/small-business users, who don't need fancy GPU stuff. That's quite a large userbase. I suppose that's the point - the value for money was too good. I have a nasty feeling these new Pentiums will be a step backwards, unless they are only used for bottom-of-the-range parts.

Will be interesting to see if they release Haswell based Pentiums too? Fairly sure I'd already seen that somewhere on their Q3 roadmap. I hope so as it is the upgrade path I'm most likely to take. Dual core Haswell Pentium plus discreet graphics card suits me very well.

Let's hope these chips have the really good iris graphics on them, not intel gma.

Given that this appears to be all about mobile let me be the first to wager that what they actually mean is the Pentium and Celeron brands moving to cover higher-end SKUs in mobile devices rather than the Silvermont cores moving upwards to replace them in the desktop market.

kingpotnoodle
Given that this appears to be all about mobile let me be the first to wager that what they actually mean is the Pentium and Celeron brands moving to cover higher-end SKUs in mobile devices rather than the Silvermont cores moving upwards to replace them in the desktop market.

Did you read the source Anandtech article? They show ITX desktop motherboards at the end, Celeron branded.

Atom is a tarnished brand, I don't know anyone that liked the old ones. Looks like this time they did a better job, makes sense to sell them as Celeron, and hope everyone forgets Atom.