It is the Gaming Series, and I think it was meant to be a cheaper series to cater to all types of gamers: casual to hardcore (at least on the average), making them forget about modular cabling for this series of PSUs. But, if they wanna talk about aesthetics, I suppose that neat modular cabling plays an important part. Maybe, it was way better if this aesthetic concept was done on the modular units in the TX series, or maybe do another line of modular PSUs intended for color-coordinated systems. I guess people who really are strict about making their systems color-coordinated are willing to pay extra for a complete aesthetic features - nice color-schemed PSU cases with modular cables.