aidanjt
Not to mention that ‘Windows’ and ‘Word’ aren't really generic or obvious in the context of software. They just have overwhelming mind-share.
Indeed, theres a difference between generic and synonymous.
Say Windows to anyone with more than a basic level of computer knowledge, and they assume the OS.
Same applies with many other things too, Sellotape, Hoover and Aspirin for example.
That might well be Apples approach, whilst no others are called “app store”, they wish to make the term apply to just theirs.
I think theyve left it a bit late though, its like the “netbook” trademark, where Psion bleated about having it for a product they dont make any more, dont actively market and dont even mention anywhere.