A move in the right direction I suppose, but it begs he question …. if they can afford to do this now, how much were they milking it for at the old price?
Maybe it;s just me, but the appeal of the iPad and the Kindle, for me, are very different. They have different purposes and different advantages and while they;re some overlap, it's akin to not buying a Ferrari if you went to plough the fields, and not buying a tractor if you want to go on race days.
And, despite this price cut, they'd still need to cut the new price in half, then knock a chunk off that before it would interest me.
e-readers may be the way of the future but not, for me at least, at anything like that price. That price cut is far too little, and it may be that it's also too late. Having said that, for me, the iPad is way over-priced too.
It would also be start if they could sell the Kindle in pounds sterling, with shipping from the UK, and sell the books in sterling.
It's ridiculous that they recommend importing it, and then act like that's a perfectly good solution.
Yeah, amazon really lost a lot of UK sales by not bothering to launch properly here,
and the time to do this kind of price drop was in january at iPad launch…
Meanwhile I'm buying plenty of books on amazon to read on the kindle app on iPad ;)
Amazon should make it free, or £30/month with book discount - they'd sell many many more kindles and ebooks that way IMO
Or spend some time making the PC app better.. its pretty basic at the moment.