I'd rather they bloody gave them an extra £50 & knocked £50 off my handset price/contract. Same cost but surely more sales.

Network susidies/payments etc are a farce anyway.

Does this now mean we'll see more - buy a 24 month contract with X phone and a free laptop/PS3 etc. May even get some decent Laptop given away now?

Probably. They should just cut basic costs though rather than giving more money to the partners who then usually spend it on freebie gifts etc. Just cut the end-user costs god-dammit! :D