Good interview & they know what they're talking about, however I don't see how they think they are exploiting a niche in the market. Hi-end gaming rigs, at the price point they're talking about are primarily low volume sales to begin with so it's going to be extra tough for a newcommer to build a solid customer base in these recession hit times. Add to that that most system builders now offer this service anyway, be it Scan (3XS), Dell, etc. Comapnies that already have a public familiarity through years of magazine/web reviews and customer loyalty.

However, good luck to them, not going to be an overnight success, but good media coverage like Hexus will do them nothing but good.

Looking at their site, http://www.midlandcomputers.com/premier/anaconda-gaming-pc.php for instance, 3 x OCZ Vertex 120GB 2.5" SATA-II Solid State Hard Drive in a RAID0 configuration, ok, pant wettingly fast, but IMO costly and unjustifiable.

But that's just my opinion & I hope I'm proved wrong.

Also for £4,750.00 inc VAT I'd want something a little more ‘enthusiast’ and sexy in the way of cooling…but again, just my opinion.

I remember that guy from Gigabyte GOOC in Milton Keynes :)
Nice to know they are making some progress in their business, never heard of them before that event.