Anyone else disappointed at the lack of creativity in SSD naming/branding?

The mechanical drives at least have a few that logically apply to the technology.. ‘Spinpoint’ being one that comes to mind.

I guess the nature of the product doesn't really lend itself to dynamic, flamboyant imagery.

'Vertex' describes an axis/spin (mechanical) drive, far better than the SSD.
It just feels like the marketing department looked blankly across the room when asked for a new name and said “just stick turbo on it”

I'd be interested to hear some ideas as I've drawn a blank in the few minutes daydreaming…

s1lv3r
Anyone else disappointed at the lack of creativity in SSD naming/branding?

Er.. no, not at all actually. :O_o1:

OTOH I'm hanging on for the Vertex Turbo GTI series.

Surely “Vertex Turbo 60GB” is better than “WD20EADS Caviar Green” or “ST3750330NS Barracuda ES.2” :)

Don't forget that they've built a reasonably good name for their Vertex drives, so from a branding perspective it makes sense. I'm holding out for the Super Vertex Turbo Championship Edition myself.

LoL @ Naming. Might as well wait for the HyperDuperUberMegaSuperGruntMaster 8000 SupremeGTIPowerSLITurbo SSSD.

borandi
LoL @ Naming. Might as well wait for the HyperDuperUberMegaSuperGruntMaster 8000 SupremeGTIPowerSLITurbo SSSD.

You forgot the ‘X’ somewhere in there :P

Typical. I bought a Vertex just the other week!

iworrall
Typical. I bought a Vertex just the other week!

Ah! The age-old issue with PC parts; buy something and the next week it's outdated. You've still got one of the best drives about though and the turbo edition could be pricey.