ik9000
Really? I wouldn't be so sure. Which cherry picked single-thread benchmark will that be in then? I'm waiting for the “multicore is a gimmick” press release and disinformation campaign tbh.
You need to thank AMD for justifying a £440 for an 8C Ryzen 7 5800X without a stock cooler was fine - as I mentioned here before Intel would try the same trick especially if their 8C was better than their previous one,or even slightly beat what AMD has now. So they will up prices compared to Cometlake.

Techspot/HUB used an RTX3090.

With an RX6800.
Intel only needs to muster another 10% improvement over their previous generation to match or beat Zen3 in gaming. This is totally possible with the new cores,if they are clocked similar to the previous generation. Intel also will introduce PCI-E 4.0 with Rocketlake too. Also like Intel,Zen3 appears to be the last set of desktop DDR4 CPUs it will be making,ie,the platform will only support one more generation in both cases if buying a system now.
Now look at the Core i5 pricing and Core i7:
Core i5-11600KF | €219 (~$265) | 4.3% Price Increase
Core i7-11700KF | €353 (~$427) | 11.7% Price Increase
With VAT that will come to $318 or £233 for the Core i5 and $512 or £376 for the Core i7. More than enough to get a reasonable cooler.
These are both comfortably cheaper than the Ryzen 5 5600X and Ryzen 7 5800X.
The K series have an IGP,so its fairer to compare the KF with Zen3. Even if you use the K series,AMD still is more expensive.
AMD hasn't made any noise about cheaper SKUs either - so this might be like with Nvidia,where they are still capacity constrained and literally will lead the door wide open for Intel to edge in.
AMD has an advantage above 8 cores,but those CPUs are way above £500. Intel is now maintaining its 8C CPU pricing still at reasonable levels.
After all a Core i9 9900K was available for £400~£450 two years ago.
Edit!!
B560 also restores the ability of the RAM to be run at XMP too. B560+Core i5 11600KF/11400F +Hyper 212 might end up being a reasonably solid gaming bundle too.
AMD really needs a cheaper Ryzen 5 5600 non-X.