DanceswithUnix
…. The final straw was when I couldn't find corned beef. I figured if I was going to have to go to Sainsburys to get a few basic items like that on top of my weekly Tesco shop, I might as well just do the entire shop at Sainsburys and save one trip.
That's quite a well-known phenomenon in retail management.
Some years ago, I was involved in a store refurb of a large supermarket. It was a massive job, building huge extension, etc, and my part was right at the tail end, the computer installation, and I asked the store's project manager
“Rather than weeks or months of chaos, closing this bit, then rotating to that bit, with all the effort involved in doing that evrry few days and the job taking weeks, why not just close entirely, empty the store, bung loads of labour in, and re-open after a week or two, instead of six?”
He told me they did that once. Closed a small branch for one week. But it forced ALL customers to go elsewhere for that week. They estimated 30-40% never came back, even though the new store was hugely improved.
The moral? Consumer inertia is a piwerful dtiving force. Mess with it at your peril. Once you push a customer away, even temporarily, you run a serious risk of them staying away. As my local Waitrose is currently doing with me.